What I learned about this theater, set, costumes, team and more-

I was surprised to learn that the team behind the scenes is smaller than I expected. They all have double and triple duties . Does that upset anyone? – Seemingly not. In fact, this group embraces the challenges as many have been with 3-D Theatricals for years. And, they truly are family – literally!

3-D Theatricals hasn’t just popped on the scene overnight.  In fact, the company has a history of starting in Fullerton, California and then adding Redondo Beach as a venue. In the last year, however, they have exclusively performed at the Cerritos Performing Arts Center. This is a gorgeous playhouse with a stage that can can be “in the round” and a traditional stage. It is simply a lovely place with an “old world” theater feel in a newer building. The box seats (and there are many) are simply charming.

Related:   Cerritos Performing Arts Center seating chart

Gigi also described the 3-D Theatricals audience. They are diverse in age and travel from many zip codes. I piqued my interviewees interest when asked if there was an opportunity for a sign language interpreted production (you know how I love inclusion and access). We spoke a bit about this subject and now I bet there will be soon! 

“Everything you see is on the stage”, said Gigi – meaning that a large part of the monies spent are used  to keep the authenticity of the SHREK production. 

And the quality shows as they have obtained authentic and original sets and costumes with local craftsmen employed to make sure everything looks A+.  

Let’s chat about the CAST. They are OUTSTANDING! Regional theater is a career – not a hobby. And, after witnessing a practice session, I can tell you that 3-D Theatrical indeed brought to Cerritos very talented directors and performers.  

Marketing for a production this massive with a very good sized theater can prove to be a challenge.  But, Gigi relayed that they have heavily entered the digital age with marketing efforts largely on social media and Google.  This has proven, thus far,  to be a good formula as ticket sales are on the rise.  The company would like to see a higher conversion to subscription sales to keep revenue streams up.  Note that the subscription rate for the season is very reasonable and ticket prices for individual seats start at $20.  

Watch for illegal ticket sales – Gigi wanted me to share. Apparently, there are some very “legitimate looking, but illegal” ticket sales happening.  How to know you have a “real” ticket? Order only from the website or box office. 

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