It is no secret that I am the “accidental entrepreneur”. More than one media reporter has heard my story and then deemed me this title. And, it is true. I cannot deny it – 15 years ago I had no idea about the real definition of “entrepreneur” – let alone how to become one.
I was fortunate to have found other entrepreneurs via social media connections. Twitter was my “virtual rolodex” as I “met” some of my best mentors among the 140 character Twitter posts. I honed my skills by studying techniques, other websites, blogger writing styles and much more.
Now the roles have switched. This student has become a teacher. I now pass on knowledge to others after years of learning how to strategize, organize, activate and monitor digital marketing plans. Here is some words of caution – if you are seeking marketing support, especially on social media, review the credentials of the people who you enlist to help you. Some may call themselves “experts” in the field of social media or marketing, when in fact they dabble or use others to do their ‘grunt” work. This can result in a lot of woe. Find people who will conduct best practices with your company as they would expect others to do with theirs.
I hope these suggestions will help “newbie” business owners and perhaps save some unnecessary grief.
Wishing you the best of luck on your entrepreneurial journey!