I love working with authors. Their creative juices inspire me to want to be a better writer and I love the process of seeing a book soar from shelves in to the homes of readers. Creating a social media campaign to promote a book that is about to be launched can be exciting and, at times, a bit of a rollercoaster. My newest client is the amazing and lovely Tricia LaVoice. A woman who writes from the heart and doesn’t hold anything back! I have known Tricia for a number of years, love her candor, and was happy to help her launch her new book. However, when I heard the title I must admit it took me a bit “off guard”!
My first reaction was – “I wonder how Dear Martha, WTF? will play in Peoria?” And exactly what is this book about that warrants such a strong title! So, during a 14 hour flight to Japan I took “Dear Martha, WTF? (DMWTF) out of my carry-on and read it nearly in a single sitting. When I closed the back cover it was clear – “Dear Martha, WTF?” was the perfect title!
It may help for you to know my “take-aways” from the book:
Anatomy of a book launch
It has been interesting having a front row seat to the launch of this book. Being the social media support arm to this book launch campaign, I have had the privilege to get to know her audience and see the excitement build. There are so many people who want to engage with Tricia across platforms. Her love of the outdoors, yoga and focus on her family and friends are topics that I am sure will resonate with many. of her 7K followers on Facebook.
The hashtag is #DearMarthaWTF (of course)!
If you pick up a copy of the book, Tricia would love to say hello on social. Use the hashtag #ReadingDearMartha
This week will be one chocked full of book launch events as the OFFICIAL release date is April 10, 2018. TV interviews, book signings and a launch party for the press are all planned. Tricia plans on venturing on to TalkShop.Live, too! I look forward to seeing this book “fly off of shelves”.
Ready to start reading? You can find Dear Martha, WTF? online (Amazon, Barnes and Noble, etc.) and also at local bookstores. The book is published by Post Hill Press – so feel free to connect with them, too!