Tag: social media

“Like it” or not- Instagram changes are here.

Instagram recently decided to become a “game changer” when it started to hide the number of likes a post received from followers and “gawkers”. I have been mulling over whether or not I thought this was necessary or if I even like this new aspect of one of my favorite social media platforms. I decided to take a practical look at what this change really means to those in media marketing – both brands and individuals who create sponsored posts.


Facebook-owned Instagram began testing hiding likes earlier this year. In August, Facebook said the Instagram test was meant to “remove the pressure of how many likes a post will receive” on Instagram, and that Facebook was “excited by the early test results.”

Related reading from CNET. Read more here

Today was my day…

Last Friday, I was one of the “chosen” to have my “Likes” stripped away from view.

First note…there is a lot of statistical analysis that goes in to social media marketing – algorithms, extrapolations, etc. Changes, as what is happening on Instagram and even Facebook and Twitter – means the “math analysis changes and for those who make a living in media marketing that can be a bit tricky to explain to clients.

But, for those who don’t need to know and comprehend the minutia of all the “math” – you know what? – it really won’t matter much. For example, today I checked my Instagram account and I could easily see my information by clicking the tab labeled INSIGHTS on my posts. My info was available and no ” data hiccups” noted.

The same was true for clients who I manage their accounts. Their posts and data also were safe and sound. Nothing was lost. No lack of information to show my clients. Promotions were still working. All was good within my media marketing world.


Here is a visual sample of a boomerang I posted



What was missing was the ability for others to view and compare LIKES. The competitive “edge” was gone. Ah… I could feel the snark drifting away. You see for years, and I mean years, I have had people “sneak peek” at my posts and compare “my results” to theirs. And, to be honest, I have been known to do the same. How do I know? They often blab. And, if you don’t know this already – very few secrets are kept in the world of media marketing. Why do I peek? Mainly to see if any of my created content has been “borrowed” by others. This happens again and again – so I need to keep checking.

Back to the marketing aspects … “Influencers” or any other label that describes a person working on behalf of a brand, tend to be the most competitive as their livelihood is sometimes dependent on the number of visible accolades (Likes). If people LOVE your post and have shared the love by making tons of comments or pressing the HEART – then that is very attractive to brands as they have recognized these behaviors as marketable. Meaning your audience and their behaviors can help increase a company’s brand awareness and sales.

But now there is no visible metric for brands to view how well your audience shared the love.. thus, . begging the questions – How can brands vett potential ambassadors by just looking at Instagram posts? And… What do the “LIKE” changes mean to brands and people who support brands?

There are several steps a brand can use to find ambassadors via Instagram – that may result in a better process than before.

  1. Search for potential collaborators by conducting a hashtag search. For example, perhaps you are a hotel in Utah and you want to entice people to visit. You can search Instagram to find people by searching “TravelUtah”. Or even more extensively add more searches, such as these two hashtags: #Utah and #Travel. The more searching, the more choices.
  2. Once you have determined that there were one or more potential “instagrammers” who had a profile that resonated with your needs – simply use one of the various ways to connect to them from their profile page. (Message/ Email options, for instance)
  3. Note: Brands also may realize that they will need to change the way they have been advertising using sponsored campaigns. Affiliate marketing, I predict (as do others), will become much more in the forefront and an increased viable option for marketing plans.
  4. Not seeing LIKES on posts also means that company representatives may need to be more vigilant with requesting frequent data and benchmark reporting.

Here is a visual sample of what I described above in my fictional example…

I did a simple search for #VisitUtah to see accounts other than Utah tourism businesses, but more travel bloggers or ambassadors. I found a lot – so I looked for the TOP ones.

I honed in on @SweetLittleJourney_ . Their posts seemed to check off all the boxes I was seeking – travel/ family/ adventure. Plus, their bio was great. Definitely worth starting a conversation to learn more about them.


Now for the “flip” of this scenario.

What if you are a person who wants a company (or several) to notice you and ask you to become a collaborator for sponsored campaigns with them? Here are my suggestions that will make Instagram hiding LIKES on posts irrelevant and you still able to make an “impression”.

  1. Have a website with a full media packet that has concise examples of your work, your metric analysis and testimonials. This media packet fills in much more of your “digital story” than any “like” button ever could. Use your bio on Instagram to direct traffic to the website. Your metric data should be transparent and included on your website or sent “by request. Making available your digital resume information helps brands to make an informed choice- the good, bad and ugly. Don’t manipulate data – just tell the honest story. Don’t forget to have a sound SEO component to your website.
  2. Be proactive and have interesting Instagram content that makes people want to search more information about you when they review profiles. Remember the lens can face both ways – so stop posting a ton of selfies.
  3. Don’t be snarky or mean – spirited. Leave anything negative towards another behind. Be kind.
  4. Post only what reflects you. Don’t try to emulate others just to get noticed. Don’t be a chameleon – changing your focus or brand – as eventually you will be discovered as “faking it”. For years I wanted my brand to be “educating others”. It was hard. Education isn’t a popular term nor “brand”. Everyone wanted lifestyle, etc. But, then I realized that what I did in my world of travel or entertainment also had “educational value” – that was my brand! By being more concise with my brand explanation and having clarity – I became more marketable. And while I am not a fan of calling myself an “influencer”, I accept that this term is mainstream – so I need to accept it. Frankly, I just want to be known as a “Sprinkler of information on behalf of brands”.
  5. Use great hashtags that describe and help with generating interest – but don’t be crazy with the hashtags! If your hashtag number is in the double digits and starts with the number 2 or more – stop. 10 is plenty. 15 is more than enough. 20 or more is absurd, in my humble opinion!
  6. Be open to affiliate marketing, event hosting or other ways to help a brands beyond Instagram posting and for you to generate income.
  7. Keep up to date with all the changes across social media platforms – Instagram and others.


In closing, Instagram should be a digital library of what interests the poster and their experiences. Also, it can be a conversation starter for brands that need to increase their chatter, exposure or launch something new. New strategies for garnering new customers via Instagram and other advertising techniques are happening – and the changes are just starting in the digital world.

But, at the end of the day – digital marketing is about building relationships and telling a brand’s story. “LIKE it” or not.


Creating social media images with your own quotes and photographs.

 

I love quotes. I love photography. Like a peanut butter and jelly sandwich- they are “perfect” when paired together. I am confident that I am not the only one who thinks that the combination of a witty or motivational statement superimposed on a whimsical or lovely photo can make you smile or feel inspired. In fact, social media platforms, such as Twitter and Facebook, have dedicated days that lend themselves to just these type of posts with images –  #MondayMotivation #TuesdayTravel #WednesdayWisdom #TBT (Throw Back Thursday) and more.

Never one to miss an opportunity to showcase my favorite photography, I have embraced creating images with my own or others’ quotes as passionately as I have ingested many a peanut butter and jelly sandwich.

Related:  Check out this link that “highlights” my “famous quotes”. 

In the social media world there are people who are content creators (people who use their skills to create engaging posts.). There also are people who are known as social media influencers. This second group are folks who have an audience that reacts – usually  positively (and often profitably) – to the endorsement or reviews posted by the influencer.  Some may say I am both. But, if I have to pick one- I would love to be known as a content creator.  I think developing fun and meaningful messaging on social media posts for my own or another’s brand leaves far more a lasting impression than endorsing product after product after product. My favorite is when you can meld the two together- such as working for a brand that wants you to promote a social good / philanthropic agenda.  Or if the brand has an interesting story to tell – that is heart- wrenching, inspirational, or teaches a life lesson. Plus, posting on your own social media platforms images or video that you have created, is for a person like me, an enormous amount of fun!

Photos taken in unique places are often my favorite backgrounds for posts with quotes.

 

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 Photo from Waimea, Hawaii. December 2016. Photo by Louise Sattler

 

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Waikiki Beach, Hawaii 2016  Photo: Louise Sattler

 

I also like to create posts that promote education and travel together

 

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Skagway, Alaska (near the Canadian border) June 2018. Photo by Louise Sattler

 

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 Nara, Japan February 2018. Photo by Louise Sattler

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Kyoto Train Museum in Japan (February 2018)   Photo by L. Sattler

 

Sometimes you can forgo a quote because the objects in the photo are message enough

 

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Photo by Louise Sattler Paso Robles, California 2018

 

Or nature provides you the perfect composition and no words are needed

 

 

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California Sunset – 2016   Photo by Louise Sattler

 

 

 

Don’t forget that people make great social media photo posts, too!

Lastly, a photo for a social media post can include people! Some of my favorite photos are not the ones that are posed, but the candids of friends taking a photo of themselves as they live – “in the moment”.  Below is  Marlee Matlin and her interpreter, Jack  with Camryn Manheim (center) at the Nyle DiMarco Foundation party in Los Angeles in 2016. Just look at their joy!

 

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Marlee, Camryn and Jack … Photo by L. Sattler

Last thoughts…

Social media allows you an avenue for creativity to flow from your brain to the world wide web! I would be remiss if I didn’t conclude this post with a few cautionary tales…

  1. Be sure you have permission to post photos of people.  Especially those who are not adults, but minors.  It is just common courtesy to skip posting a photo with people who happen to be in the background without their permission. At the very least, blur their faces. Portrait mode on a camera can help focus on the subject matter or people you wish to capture and not ancillary folks!
  2. Limit the selfies!  Enough said.
  3. Every moment doesn’t need to be photographed. Nor does it need to be to shared on social media. Especially each and every milestone of your life or that of your child’s.
  4. Put your name on photos that you care about or have them watermarked.  I had the misfortune of having my photos “hijacked” by another social media poster. UGH
  5. Give credit to photos that you use from others. So, if you have a photographer helping you at an event and use their photos- credit them! If you use stock photos- acknowledge that, as well.
  6. You don’t need a fancy camera – although that helps. I use either my OLD Nikon 60 or my iPhone.  Once in a while I will grab my Samsung phone/ NOTE because the camera is so amazing!
  7. Simply enjoy the creative process. I may not be a “top photographer”, but I enjoy photography and am hoping others enjoy my efforts.

 

A few more to close out this post…

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Getty Museum, Los Angeles, California 2015 . L Sattler.

 

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Scenes from San Pedro, CA – all photos by L. Sattler

 

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3.pngThis post dedicated to my dear friends, Sue and Bob, who over dinner last week complimented my travel photography .  Thanks for the encouragement, laughter and sharing the baklava!

So you want to work in social media … Welcome to my inside scoop

I am a career chameleon.  I have worked many years in the rewarding field of education as a Psychologist, Sign Language Instructor and Interpreter,  Parent and Teacher Trainer and much more. I LOVE the milieu of education.  It is one of the most “warm fuzzy” careers you can have because you are able to make a difference in the lives of students on a daily basis.  Yet, it also can be stressful (very) and with the add on of responsibilities outside of the prevue of education being placed on teachers, many educators are leaving the field.  To some degree that was me – ten years ago.

Admittedly,  I was ready for something ELSE.  Something that wouldn’t result in burn -out.  As it so happened around that time I  developed sign language products to help novice learners, especially parents and First Responders.  I used social media to market these products and amazingly – they sold like hotcakes!   YES!  This was the catalyst that I needed to find my “second” career. And, due to  crazy twists and turns in my life,  I landed into the world of social media.

Fast forward, now I want to take this opportunity to share (and educate) others about what I have learned working in social media this past decade.  Consider this the “inside scoop”…

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Photo: Pexels.com

 

Point 1:  To  have a social media career is to know that social media as a career is not about making random fun posts but about constructing a well thought out strategic plan for 1-3-6 months – at a minimum. 

This is a profession that is not for the weak of heart or for someone who requires a lot of sleep.  The first step is to become educated.  What are the nuances of each of the most used and requested social media platforms?   My advice – learn about them and their algorithms and analytic programs.  Become an on-going student of media and marketing  as these are professions that change on such a rapid basis that it may make your head spin.  And lest not forget about the Federal Trade Commission (FTC) regulations.

Sidenote:  If you are involved in social media for pay or product – this is a must read! Start by clicking here for FTC guidelines for brands and influencers. 

Take away: A career in social media is not about the “posts” but the strategy behind the posts. 

Point 2:  Posts should be meaningful and client/ product centered.   

When you work in social media, unless you are a key influencer and are making a living doing so, chances are you are working for a client representing a brand.  It is important to remember that you (or your agency)  have been contracted or employed by a brand to work on their behalf.  This means that your focus is on the client.  Every day you will be looking at their competitors, curating related content, creating eye-popping engaging posts, and analyzing the impact of your campaigns.  Unless you are instructed to be part of the campaign – your face (literally) needs to be out of the picture.

Take away: Focus on your client if you truly are a media strategist.

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logo of Mixi.jp

Point 3. There is social media in other countries. Know what is popular there. 

The mistake we often make in social media in the USA is thinking that the only social media platforms “worth” anything are the ones we use here in “Old Glory”.  Not true.  If your brand wants to connect with an international audience then you need to familiarize yourself with these (among others),  too: MIXI (Japan) and  Youku (China).

 

Point 4: Social Media is a profession.  Don’t dilute it by working for free

If you have read this far chances are you want to work in social media and that means  needing to getting PAID.  No one will take you seriously if you give away all your expertise.  This also doesn’t help grow social media as a profession.  Gratis work for an occasional friend or non-profit is considered “ok” – but be cautious.  And, you are worth more than just a few dollars for your knowledge.

 

Point 5: Get professional liability insurance. 

 

This is a profession where you most likely will be a freelancer. Suppose that you work for a client who feels your strategy “didn’t work” and wants to now take you to court for “breach of contract”.  I highly recommend having liability insurance and also a legal team to help you – “just in case”.  While there are many good insurance and legal service companies / individuals, I use  Legal Shield   for legal services and  HISCOX  for professional liability insurance coverage.

 

Point 5: Be CLEVER!  Use your own content or give credit where credit is due!

Almost every person has a cell phone.  It also is one of the most important “tools” a social media manager can own in their personal arsenal.  BE CLEVER! Use great apps and computer programs to architect  social media campaigns with animation, gifs,  video, images, graphs and much more that will be “eye popping” and keep your audience engaged!

Most importantly – give credit to where your content was curated.  If the photo is not your own – let people know that! If the quote you used was authored by someone else- make sure you acknowledge them.

Sidenote:  Favorite programs include RELAY,  CANVA, RIPL, LUMYER and TYPORAMA.  All are apps and RELAY  and CANVA  have desktop versions.

Q8 What havent we asked that you would like our twitter audience to know @Cadefoundation #CADEfoundation (camille provide link

Sample Twitter Chat post made using an adorable stock photo by Pixabay for the                       CADE FOUNDATION

Point 6: Have Fun!

It is no secret that my work in social media includes being a social media correspondent. The opportunities I have been afforded has allowed me to meet, greet, interview and often become friends with many who are in the entertainment, tech and media verticals.  People often think “all I do” is work as a social media correspondent.   It has been a “ton of fun” to create campaigns and events that are high profile or to attend them as a social media reporter/ correspondent.

Below is a sample of where you may have seen my “work” as either an attendee or correspondent.

The US FESTIVAL 1982:  I had the pleasure to work with ICON Television and Music to help build their social media presence and create an event for their official film premiere. This was an exciting event as the film’s story is about a two weekend musical event solely paid for by Steve Wozniak, one of the founders of APPLE.  (Check it out on Amazon and other online stores.)

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Photo by Louise Sattler during US FESTIVAL 1982 Premiere

 


 

SUPPORTING SOCIAL GOOD CAUSES with SOCIAL MEDIA

RACE TO ERASE MS GALA

Below you will see photographs I have snapped from the ORANGE CARPET at the 2016 annual gala for ERASE MS.  I simply love this organization and am proud to have donated my time to help them promote about resources for those with Multiple Sclerosis and the medical advancements made to help those who have been diagnosed with this disease and related disorders.

 


iPain Foundation Gala

The iPain Foundation helps those who have chronic disorders, such as Lupus or RA.

 


Nyle DiMarco Foundation for Sign Language Support for Parents and Deaf Children

 

This foundation is near and dear to my heart as helping families to learn how to communicate with their Deaf child with sign language (ASL)  has been one of my  life-long career goals.

 


Last thoughts…

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I love covering travel events – such as the LA TRAVEL and ADVENTURE SHOW

In closing… I hope that this article has enlightened those who wish to pursue a career in social media.  And remember that this career is not for everyone.

The educator in me wants to leave you with some last nuggets of information:

  1. Follow reliable online tech and media outlets (Mashable is one of my favorites)
  2. Join groups that help to educate without judgement on Facebook and especially, Linkedin.
  3. Remember with social media, like with almost everything else – is dependent on knowing your business by being educated.  In other words… education does matter!

Good luck! And remember life is too short – so do what you love.  I am lucky… I get to work in both EDUCATION and SOCIAL MEDIA!

~Louise

Would I be posting on social media if I only still had my Kodak 110 camera?

 

Remember the Kodak’s 110 Camera? It was my treasure.  It was so skinny and it could fit in to my Levi jeans without any problem! Ah… those were the days. When all you had was 24 chances for taking photos and carefully chose the time and place. Would you save them for your upcoming trip or use them all on your child’s birthday party?

“Back in the days” we weren’t photographing every single movement of a child, every car at the auto show or every play at a sporting event. Instead we were involved in real conversations and enjoying life without the need to view it through a lens. There were some occasions when once in a while a person might snap a photo without you knowing. (Case in point, the photo of me below taken in the 1970’s). But, overall a photograph was usually formal and well thought out, after all you were restricted by the number of photos on your camera film. For me – that was 24. Plain and simple.

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.”  ~Irving Penn

 

Confession 1. I was guilty of using more than my share of Kodak film with 24 exposures. But times have changed. Currently I am THAT PERSON who is busy snapping away with my iPhone and digital camera. Why not!? I no longer have limited chances of “getting it right”. I can hone my photography skills until my battery dies!

 

But, why am I taking photo after photo after photo?

 

Maybe it is because I am worried I won’t remember conversations or special moments in later years? And it is true that I have “self-designated” myself as the “chronicler” of family moments? Obviously, I have an addiction to photography and all technology associated with it? Or perhaps the real reason is simply I like the story that a photo is able to tell. A photo can speak volumes. A photo can convey in a way that words may fail.

For example, without one single typed or spoken word I bet you can imagine a story behind the photo I posted below. So much to view and possibilities.

“There is one thing the photograph must contain, the humanity of the moment.”

~Robert Frank

 

Confession 2. When you work within the social media milieu you snap a lot of photos. Why? Well for starters, images can be focus of a social post. And, interesting images that are taken at cool venues make for high engaging posts If you are working for a brand then you know that high engagement equals happy clients.

Being a social correspondent on a red carpet can be fun, but in all honesty, there are a lot of challenges with getting the right photo at the right time during these high intensity events. There are exceptions, however. Such as this photo of pop artist/ singer Emii. Taken at the iPain Foundation gala, she posed with ease and the backdrop of the logo balloons was perfect! The venue was rustic and not fancy, but, she posed beautifully and without a blink. This photo was the result. Needless to say it garnered a “few likes” on social media.

In closing, I am glad we have moved beyond the Brownie camera, Kodak 110’s and even the standard camera of not that long ago that used “real film”. I am pretty sure that social media would look a lot differently if it wasn’t for the ability for a photographer or a aficionado of photography to have more than “24 chances”. Dare I even think if social media would not have even been as huge an entity if it weren’t for the digital camera?

What do you think?

 

Original article Linkedin on my account. Edited for WordPress

Featured Photo taken by me on an iPhone 6 plus of the kids from This Is Us taken at the Celebrity Connected Gifting Suite, 2017.

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Photo Credit: Sattler

Meeting Professional WWE Women’s Wrestler- Lisa Marie Varon

It is the most unlikely of pairings! A social media correspondent expecting to just snap a few photos at an ESPY gift suite and a professional woman’s wrestler. But, somehow we bonded over a few laughs, high fives and realizing that life is good after your 30’s (and for me a bit beyond that.)  Lisa Marie Varon is a class act.  I instantly thought she was fun, funny and truly engaging.

Not every celebrity who walks the red carpet wants to have a conversation – but Lisa Marie was much more considerate than many.  We chatted for a long time! After I returned home from helping at the Celebrity Connected event, I did a little research on Ms. Varon.  Or shall I say “Victoria” / “Tara”.

As a woman’s professional wrestler she earned several titles, including twice winning the WWE Woman’s Championship.  Her resume includes  bodybuilder, fitness competitor and entrepreneur. Make no mistake- the WWE enterprise is BIG BUSINESS – with  over 650  million fans on social media alone!   Learn more here.

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I also discovered that Lisa Marie (who was named after THE Lisa Marie Presley) – continues to put fitness first. Despite having more than her share of bumps and bruises in her lifetime, she keeps healthy – I am sure part of her regimen is laughing daily. AND she is a professional speaker – another thing we have in common!

Enjoy the photos of Lisa Marie and I at the  ESPY Celebrity Connected Gift Suite. She also is media savvy and tweets as @RealLisaMarie. She has a few more followers than me – but no biggie!!

Lisa Marie, so glad we met!

Media contacts for Lisa Marie can be made here. BookLisaNow@gmail.com

 

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Lisa Marie Varon and Louise Masin Sattler

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No bloggers were hurt in this photo… haha!

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Writing Your First Blog

You have heard about “blogging” and maybe even attempted to start your own without any guidance. Yet if your experience is like many people I know, before you knew it frustration settled in and you gave up!  No need to give up entirely – let me help  by offering you a step by step “short- course” on writing your first blog posts!

Step 1: Use a solid blogging platform.  Whether it be WordPress (my first choice), Google Blogger or even Linkedin – find a place to express your thoughts.

Step 2- For newbies write an outline. Simple paper and pen will be your first “tools” to use.  Write a series of topics that you are passionate about on the top of the paper. Love dogs?  Great! What do you love about dogs?  Perhaps you want to blog about adopting from a shelter or rescue and the experience you had adding a puppy to your family via a local animal shelter?

Once you have settled on a topic then start writing down your primary thoughts. Let’s use the adoption of a dog as basis for our “model blog template”.  I would perhaps write the following as my outline for my blog:

1- You always wanted to adopt a dog, but waited until the time was right as a dog is part of your family for many years.

2. The problems with overpopulation in shelters of unwanted dogs. (I would add an link of some evidence citing this fact, maybe from a reputable source such as the ASPCA.org)

3. Add your own research on finding a family friendly breed and/or how to integrate a new dog in to your family home. (Use a different source than the ASPCA.org -so it doesn’t look like you just read on kind of website. Remember do not plagiarize. QUOTE any and all  facts that are directly copied.  Give credit to all sources.)

4. Description of your search for the dog and how you finally found “Fluffy”.

5. A bit about “Fluffy” and his / her backstory. (Fluffy was abandoned, given up by owners, sickly, cute as pie, etc.)

6. Now be sure to add some links such as from more dog friendly sites about their advice on adopting a dog from a shelter.  OR perhaps a personal story about growing up with a pet.

7. Lastly, close the blog with last thoughts, pearls of wisdom and of course, an update on how Fluffy and the family are doing.

Side note: Check out my own dog-adoption story here (and a template for writing, too!)

Back to my steps...

Step 3: When you have completed the actual  writing of your article be sure to include the following components for finalizing your blog:

>ADD photos or images (such as an infographic). Use great apps such as Pic Collage or website like  RELAY  to give your post a visual boost!  Important: Put your name on the photo that is YOURS.  Be sure to give credit where it is due. DO NOT just “lift” photos from a Google Search in to your blog.  Trust me – Getty Images will know that you did that. They are notorious on seeking out people who post their images and “fining” them a ridiculous amount of money.  I like to use budget friendly photo sites such as  PIXABAY  or  PEXELS.

My Story on Red Keyboard Button.

An image can be a powerful addition to the written word in your blog.

USE the spell and grammar check available on your blog platform. Write like an adult not like a third grader.  And please, be positive – not negative in your first blogs.  If you want to be controversial that is fine. But, hone your blogging skills first.

>Add CATEGORY and TAGS to your post. Categories should be the general gist, such as Dogs or Dog Adoption. Tags should be sub-categories to get peoples attention like: Dog Adoption, Adopt Don’t Shop, (the breed) like German Shepherd, Mixed Breed dogs, Family dog, etc. Both help with optimization of people finding your post in an online search.

>Check it for SEO readability if you have an SEO package added to your blog.

Be sure to SHARE it on popular social media sites such as TWITTER, FACEBOOK, TUMBLR or LINKEDIN.  Use a hashtag such as #DogRescue #DogAdoption #GermanShepherdMix

Do not panic if you feel that it wasn’t well received.  Thousands or even millions of blogs are written each week so there are some that gain traction and others that … well… go unnoticed.

There are a zillion more things I can tell you about writing a blog. But, I fear that may overwhelm blogging newbies and scare you from even trying! So, with that – enjoy the process and remember – write what interests YOU!

Should I write the post or not?

Recently, I have become a bit agitated by events going on around me.  Our political arena seems to be topsy-turvy.  Some people in my sphere are not making the best of choices and seem to be posting their very strong opinions  and photos carelessly and without regard to whether or not they are experts in a field or being sensitive to the feelings of others.  Some things are just not making sense.

I have started and stopped a variety of blog posts on these various situations and keep deleting them.  I have wanted to yell via my Twitter feed – “Stop posting negative political posts!”  Or… “That is online bullying!”  Or…” You are NOT an expert in this field – don’t make blanket statements about medical treatments that are standard and customary!”

That begs the question – should you post or blog everything you want to say or not? 

I decided to NOT post for now all the random and intense thoughts that are flowing through my brain.  For one, the post would actually be an e-book. Instead I will just give resources on what is considered standard practice or words of wisdom for bloggers and those in social media.

For those who feel they need to post without a filter I suggest reading about possible repercussions to ones’ career in this New York Times article. Rafael Gomez, the author, makes a good point when he queries about whether a person would post a photo that they used in social media on the wall of their office cubicle?  If the answer is – NO – then you should proceed with caution about what you upload on your Twitter, Instagram or Facebook stream.  (And note, this is especially the case of college students who think the photo of them on Spring Break is funny – but prospective employers may not share their sense of humor.)

Don’t think that your rant about the President, key officials or even your boss will go unnoticed?  Your negative post could result in loss of job, a trip to the police station or a visit from an agency with three letters in their acronym.  Your comment will and should be taken seriously.  So that purported innocent comment that you will back-pedal about by saying, “I was only kidding” – can potentially be THE mistake of your life.  Read more here. 

 If you are not a physician, lawyer, accountant, etc. then you shouldn’t be dispelling advice.  Sure, you can tell your opinion, but I would steer clear of giving hard and fast professional advice. And this is why – social media litigation is becoming a business.  Yes, what is said, posted, tweeted, pinned, etc. on social media has become a legal entity of its’ own.  So, for those who are stepping out of your profession and stepping in to one that you don’t have certification/ licensure – be ready – as you are setting yourself up for potentially a lot of “woe”. New technology means new laws.  Read more about liability and social media here.

I will conclude by saying – just because you have a thought doesn’t mean it needs to leave your head. Be smart. Be safe. Be kind.

Thanks!

~Louise

 

My day at the #PriceIsRight: Part 2

Just a quick follow- up from yesterday’s blog  about my going to  the social media “awesome” week for the game show The Price is Right.  While I can’t divulge any details about the show results, it is safe to say that my garage will not need to be cleaned out for any additional vehicles to reside.

It was a fun day and rather longer than expected. We arrived at 8am and left after 2pm. We only filmed one episode that will air on January 27th. In the interest of educating any future attendees of the Price is Right, I have compiled a list of Do’s and Don’ts.

1- Wear comfortable shoes and clothing

2- Bring sunscreen- you will be outside for a large part of your day.

3- Don’t forget your ID

4- Bring your own lunch and drink – it is very expensive to eat their food.

  1. If you park in their suggested parking lot be prepared for a rather steep payment.  Note that there are no parking vouchers, so you pay in full wherever you park.

  2. There are some really nice people who are in the audience.  Newsflash: this can be a very good networking opportunity – so pack a few business cards! We met people from all over the country, including a whole bunch of Mary Kay Cosmetic representatives who were attending a local convention! If you are not a social butterfly then bring a book. They  take your phones rather early in the waiting process.

  3. Remember that the odds are not in your favor to be chosen, but for those that do  hear the words, “Come on Down!”, it seems to be a hoot of an experience!

Below is the tweet of a pre- show photo with hubby and friends.  I dressed as the “Queen of Tweet”.  Our “interviewer” thought that was funny. My shirt says “TeamDrew” as my original outfit was “flagged” for possible advertising.  Apparently @LouiseASL and #411Voices are known brands! OY!

Price is Right tweet.png

 

And in the end… 

Sorry, can’t tell you the outcome of the day.  But, do catch the Social Media Awesome week for the Price is Right!  Final note, if you are in Los Angeles and interested in attending a taping of a television show you may want to check out the On Camera Audiences website to see available shows and dates.

 

 

 

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