The Power of #YouTubers

I have had the privilege of being invited as a social media correspondent to the Vanity Fair and Access Hollywood  pre-Oscar event this week.  As a result of this assignment (and one given to scores of others) – I had the opportunity to meet, greet and laugh with three “youtubers” – iJustine,  Joey Garceffa and Tyler Oakley.  They couldn’t have been nicer to this 50+ year old woman.  And, I learned a lot- which is not surprising considering that each have millions and millions of views on their videos.  (I get excited when I have 500 views on one of my videos!)

What I found interesting during their panel discussion that kicked off the Vanity Fair Social Club (VFSC,) was their candor and recognition that times are changing in the world of media.

Do they watch TV?  Not much.

Have they been to a theater recently? No not really.

What about their families – are they encouraging and supportive to their endeavors on YouTube and beyond?  Absolutely- agreed all three.

How about bullying and haters? Each had a different take on this topic – Now my interest really was piqued! Justine and Joey both agreed that part of the “job” were the haters.  But, Tyler took the topic one step further with his discussion of the TREVOR PROJECT – a program that was implemented to put the spotlight on helping those who feel emotionally desperate and/or suicidal.  (Now this IS the power of Youtube- helping others- #SocialGood)

Read more about the TREVOR PROJECT here.

What really interested me was that these three were on totally different paths and found that creating YouTube videos, that started as a casual “hobby”, resulted in a very marketable entertainment brand for each and everyone of them.

Justine, Joey and Tyler all have different platforms on their videos.  Usually discussing current events and the “state” of their world.  Learn more about the insights of this dynamic trio by clicking on  these links to get a look in to their channels:




Happy Oscars everyone!  Stay tuned for more random musings, including photos, from the desk of this social media correspondent!  Follow me all week via the Vanity Fair Social Club on TWITTER as @LouiseASL  #VFSC



TOMORROW, April 2, 2013 is
LIGHT IT UP BLUE for AUTISM AWARENESS.    So, it is my pleasure to introduce you to SWEET CRUSH ICE, a Los Angeles based dessert company who will be helping to give back to the Autism community with every taste of their incredible low-fat dessert on this special commemorative day!

What makes this the perfect synergy is that SWEET CRUSH ICE is a healthy, low-fat dessert with gluten free, lactose free and sugar free options. It even is certifed Kosher.  Flavors range from creamy vanilla, chocolate, espresso and coconut (to name a few) to non – dairy options such as guava, strawberry-lemonade (the kid favorite) and lychee (exquisite and so unique!)


I first met, Yael Lustman, owner of SWEET CRUSH ICE at an OSCAR party given by OMGInsider.  This high energy entrepreneur impressed me so much with both her business savvy and her delicious sweet product that I invited her to be my guest on the 411 VOICES radio network SPOTLIGHT show.  (Click here to listen to our interview).  What I discovered is that Yael didn’t want to skimp on the taste of her shaved ice  nor the quality of her storefront (Which rocks with non intrusive changing lights and ipads which take photos of happy customers!).  All this truly shows from the moment you enter the SWEET CRUSH until you take the last bite of this naturally flavored shaved ice with oodles of toppings sprinkled with Asian flair!  I thought it would make the prefect place for kid birthday parties or ladies’ night out.

During our interview I discovered that family and wanting to do “more in life” was what prompted this once Wall Street attorney to leave it all behind for the long hours and the trials and tribulations of owning a food based business.  Yael shared her pearls of wisdom on air (won’t give away too much here), as she stressed that the smiles of people young and old and the versatility of owning a community shop gives her much joy and feelings of accomplishment.  She also mentioned that without the power of social media she wouldn’t have met as many connections resulted in garnering the attention OMGInsider and the OSCAR committee.

If you are looking for a company that provides something yummy, healthy and has a heart for giving back to the community please check out SWEET CRUSH ICE.  Address is below. Conveniently located next to Whole Foods in Brentwood.

Help them LIGHT IT BLUE for AUTISM on APRIL 2nd!  A portion of their proceeds on this day will be donated to local Autism charity.

11753 San Vicente Blvd. · Los Angeles, California · 90049  MAP

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Note: I received nothing more than a groovy t-shirt and free Sweet Crush Ice to sample in exchange for this blog.

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