Tag: Louise Sattler

“Like it” or not- Instagram changes are here.

Instagram recently decided to become a “game changer” when it started to hide the number of likes a post received from followers and “gawkers”. I have been mulling over whether or not I thought this was necessary or if I even like this new aspect of one of my favorite social media platforms. I decided to take a practical look at what this change really means to those in media marketing – both brands and individuals who create sponsored posts.


Facebook-owned Instagram began testing hiding likes earlier this year. In August, Facebook said the Instagram test was meant to “remove the pressure of how many likes a post will receive” on Instagram, and that Facebook was “excited by the early test results.”

Related reading from CNET. Read more here

Today was my day…

Last Friday, I was one of the “chosen” to have my “Likes” stripped away from view.

First note…there is a lot of statistical analysis that goes in to social media marketing – algorithms, extrapolations, etc. Changes, as what is happening on Instagram and even Facebook and Twitter – means the “math analysis changes and for those who make a living in media marketing that can be a bit tricky to explain to clients.

But, for those who don’t need to know and comprehend the minutia of all the “math” – you know what? – it really won’t matter much. For example, today I checked my Instagram account and I could easily see my information by clicking the tab labeled INSIGHTS on my posts. My info was available and no ” data hiccups” noted.

The same was true for clients who I manage their accounts. Their posts and data also were safe and sound. Nothing was lost. No lack of information to show my clients. Promotions were still working. All was good within my media marketing world.


Here is a visual sample of a boomerang I posted



What was missing was the ability for others to view and compare LIKES. The competitive “edge” was gone. Ah… I could feel the snark drifting away. You see for years, and I mean years, I have had people “sneak peek” at my posts and compare “my results” to theirs. And, to be honest, I have been known to do the same. How do I know? They often blab. And, if you don’t know this already – very few secrets are kept in the world of media marketing. Why do I peek? Mainly to see if any of my created content has been “borrowed” by others. This happens again and again – so I need to keep checking.

Back to the marketing aspects … “Influencers” or any other label that describes a person working on behalf of a brand, tend to be the most competitive as their livelihood is sometimes dependent on the number of visible accolades (Likes). If people LOVE your post and have shared the love by making tons of comments or pressing the HEART – then that is very attractive to brands as they have recognized these behaviors as marketable. Meaning your audience and their behaviors can help increase a company’s brand awareness and sales.

But now there is no visible metric for brands to view how well your audience shared the love.. thus, . begging the questions – How can brands vett potential ambassadors by just looking at Instagram posts? And… What do the “LIKE” changes mean to brands and people who support brands?

There are several steps a brand can use to find ambassadors via Instagram – that may result in a better process than before.

  1. Search for potential collaborators by conducting a hashtag search. For example, perhaps you are a hotel in Utah and you want to entice people to visit. You can search Instagram to find people by searching “TravelUtah”. Or even more extensively add more searches, such as these two hashtags: #Utah and #Travel. The more searching, the more choices.
  2. Once you have determined that there were one or more potential “instagrammers” who had a profile that resonated with your needs – simply use one of the various ways to connect to them from their profile page. (Message/ Email options, for instance)
  3. Note: Brands also may realize that they will need to change the way they have been advertising using sponsored campaigns. Affiliate marketing, I predict (as do others), will become much more in the forefront and an increased viable option for marketing plans.
  4. Not seeing LIKES on posts also means that company representatives may need to be more vigilant with requesting frequent data and benchmark reporting.

Here is a visual sample of what I described above in my fictional example…

I did a simple search for #VisitUtah to see accounts other than Utah tourism businesses, but more travel bloggers or ambassadors. I found a lot – so I looked for the TOP ones.

I honed in on @SweetLittleJourney_ . Their posts seemed to check off all the boxes I was seeking – travel/ family/ adventure. Plus, their bio was great. Definitely worth starting a conversation to learn more about them.


Now for the “flip” of this scenario.

What if you are a person who wants a company (or several) to notice you and ask you to become a collaborator for sponsored campaigns with them? Here are my suggestions that will make Instagram hiding LIKES on posts irrelevant and you still able to make an “impression”.

  1. Have a website with a full media packet that has concise examples of your work, your metric analysis and testimonials. This media packet fills in much more of your “digital story” than any “like” button ever could. Use your bio on Instagram to direct traffic to the website. Your metric data should be transparent and included on your website or sent “by request. Making available your digital resume information helps brands to make an informed choice- the good, bad and ugly. Don’t manipulate data – just tell the honest story. Don’t forget to have a sound SEO component to your website.
  2. Be proactive and have interesting Instagram content that makes people want to search more information about you when they review profiles. Remember the lens can face both ways – so stop posting a ton of selfies.
  3. Don’t be snarky or mean – spirited. Leave anything negative towards another behind. Be kind.
  4. Post only what reflects you. Don’t try to emulate others just to get noticed. Don’t be a chameleon – changing your focus or brand – as eventually you will be discovered as “faking it”. For years I wanted my brand to be “educating others”. It was hard. Education isn’t a popular term nor “brand”. Everyone wanted lifestyle, etc. But, then I realized that what I did in my world of travel or entertainment also had “educational value” – that was my brand! By being more concise with my brand explanation and having clarity – I became more marketable. And while I am not a fan of calling myself an “influencer”, I accept that this term is mainstream – so I need to accept it. Frankly, I just want to be known as a “Sprinkler of information on behalf of brands”.
  5. Use great hashtags that describe and help with generating interest – but don’t be crazy with the hashtags! If your hashtag number is in the double digits and starts with the number 2 or more – stop. 10 is plenty. 15 is more than enough. 20 or more is absurd, in my humble opinion!
  6. Be open to affiliate marketing, event hosting or other ways to help a brands beyond Instagram posting and for you to generate income.
  7. Keep up to date with all the changes across social media platforms – Instagram and others.


In closing, Instagram should be a digital library of what interests the poster and their experiences. Also, it can be a conversation starter for brands that need to increase their chatter, exposure or launch something new. New strategies for garnering new customers via Instagram and other advertising techniques are happening – and the changes are just starting in the digital world.

But, at the end of the day – digital marketing is about building relationships and telling a brand’s story. “LIKE it” or not.


Mark Your Calendars: One Day at a Time / Season 3: February 8th on Netflix!

Let me begin this article by openly saying that I am old enough to recall the original Norman Lear sitcom, One Day at a Time. The storyline chronicled the trials and tribulations of a single mom (played by Bonnie Franklin) and her two daughters ( Valerie Bertinelli and MacKenzie Philips). For the 1970’s, it was considered “edgy”, but also very realistic. This show was another great example of the “signature” programming that Lear loved to develop – using humor to spotlight serious and timely subject matter.

Prior season poster

Fast forward to 2017, and again along comes Norman Lear, as Executive Producer, sitting alongside a creative team and cast that is par excellence to recreate One Day At a Time – 2.0. The core theme remains virtually the same – a single mom with two children make every effort to survive and thrive during good times and bad. But, here is where the series veers off the original story – our “every day” family is Cuban-American. And the topics that are filmed in front of a live audience, reflect 21st century issues, including politics. Kudos to the writing staff who have put in to the laps of the One Day At a Time characters weighty dialog and matters of the heart that I am sure serve as a catalyst for important discussions taking place in homes, schools and the workplace.

While One Day At a Time (2017) is compiled of a cast and crew that are top-notch, for me, the stand-out role goes to Isabella Gomez and her very honest depiction of being a teen coming out to her family as a lesbian. I applaud the program creators, Gloria Calderon Kellett and Mike Royce, for bringing contemporary issues that face families every single day to the forefront in their scripts. Having this screen family create a “safe space” for LGBTQ discussions speaks volumes to the integrity of this program and opens the doors for families’ watching to feel that they can do the same.

Read more about the LGBT response in media via Pride.com

Outside the studio prior to filming

I would be remiss to not mention that Rita Moreno appears on this studio stage with much humor and candor in the role of “Aubela/ Lydia”. You know that a production is very much worthy of attention when an EGOT, a winner of an Emmy, Grammy, Oscar and Tony award, signs on to play a key role. As Lydia she is GENIUS! (No surprise there!) And off camera, she entertains the studio audience as if she was the Energizer Bunny!

I was privileged to be invited as a guest to a filming of an episode. I have sat in many audiences of many film productions before. This set felt different. More like a block party in your hometown neighborhood. The camaraderie of the cast and crew was palatable. There was laughter – a lot of it!

Netflix will release One Day At a Time’s Season 3 starting February 8th.

One Day At a Time also has caught my attention on social media, using their handle as @OneDayATime and hashtag #ODAAT . They have a robust cast and production crew that tweet, post and ‘gram’ with frequency. I love following the engagement that Gloria Calderon Kellett has with her social media audience. Here is a woman who is using social media for social good to spotlight women directors, causes and to educate those interested in the film industry. Bravo, Gloria! (She tweets as everythingloria).

So, if you are looking for programming that the family can watch and may spark dinnertime / carpool discussion – catch One Day At a Time in less than two weeks. I will be tuning in! And, fingers and toes crossed that Netflix gives the show a fourth season option!!

  Connect with the #ODAAT folks here:

One Day At a Time: Instagram / Twitter

Hashtag on Twitter (#ODAAT)

Hashtag on Instagram (#ODAATNetflix)

Mike Royce: Twitter

Gloria Calderón Kellett  Twitter / Instagram

The writing team tweet, too! @ODAATwriters

Justina Machado: Twitter / Instagram

Isabella Gomez: Twitter /  Instagram

Marcel Ruiz: Twitter  /Instagram 

Netflix  :  Netflix.com & @NETFLIX 



Anniversary #8 – My Journey with Thyroid Cancer

8 years.  

That is how long it has been since I heard the diagnosis that I had Stage 3 thyroid cancer and received a total thyroidectomy with neck dissection.  Over 80 nodes removed from my thyroid and neck –  with 1/3 or more of them to be found riddled with papillary cancer. Thankfully, I was in AMAZING care thanks to Dr. Ralph Tufano,  my surgeon from the renowned Johns Hopkins University Hospital.  Eight years later, I continue to be in his debt – as his surgical skills earned his place in the global medical arena as “Top Doc”.

I hate to disappoint, but that is all for my walk down memory lane. If you are really curious about the first seven years of my journey hit this link >> Louise’s Cancer Journey.   (Note; the first blog is here)

Now I am going to fast-forward with an effort to educate and enlighten readers with a few new updates in the world of thyroid disease.

First… not all diseases of the thyroid are malignancies.  There can be other “stuff” that goes awry in your body caused by a thyroid issue.  Here are some common maladies and disorders that may surprise you are caused by this little gland! 

Sadly, thyroid issues are on the rise and appear more than ever in children – even younger than 10 years of age! Reasons for this phenomenon vary – but many feel that environmental issues may be part of the problem. 

Also, new information about thyroid cancer is the updated research regarding this cancer’s genetic components.  After participating in a few medical studies, I was interested  in these findings about which variations of the cancer can be passed on to family members and which are just due to bad luck happening in your own body! (After genetic counseling and testing, I found out I had bad luck but my relatives are all “good to go”!)

Lastly, a reminder to  trust your intuition.  I have said this year after year –  I KNEW something was NOT right with my body.  I was gaining weight at a rapid pace and just didn’t have the energy I usually did. For someone as hyper as me, that was a concern! Only after a crazy string of events was my cancer discovered and by then it was aggressive.  Thankfully, I received GREAT medical care and am happy to report that all is “status quo”.  I did receive a bit of a lecture this year from my other Top Doc, Dr. David Cooper, from JHH.  He advised me to reduce the stressors in my life so I can  stay healthy. I took his advice to heart and  I deleted what didn’t need to be in my life.  It hard for someone as ADHD as me to work on having more work-life balance – but I am!

Feel free to share your experiences with thyroid issues in the comment section. We are all here to learn.  Also, here is a PSA I made several years ago with the corresponding outtake video.

Also, the number 8 when placed on its’ side looks like the INFINITY ∞ sign.  I would say that is quite apropos!

Be well.

xo,

Louise.

 

 

 

*Music by Will Z

RIP Tess Sattler (our beloved White Shepherd)

2018 – Another year of “Life Lessons”

Hello (almost) 2019!  I must admit that 2018 was a roller-coaster year.  I can only sum it up with these handful of “life lessons”… 

Kindness Matters.  These aren’t just words. This is a call to action to demonstrate without fanfare how kindness matters every single day and to pass on this quest to the younger generation. Thanks to the Born this Way Foundation, I was able to hear many accounts about random (and not so random) acts of kindness that made monumental changes in the lives of others.

Have fun. Have lots of fun.  Travel and then re-pack the suitcase and travel again as the world of travel gives you the best education ever!  See new surroundings through the lens of the local folks instead of the tour guide book.  Take lots of photos and print them.  Chronicle your adventures with these photos and your recollections in print. Hubby and I went on several trips this year and each one taught me something different.

 

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Dogs are the best.  After children, a dog in the house is the best.  Our Bayla brings light and humor to us daily.  She reminds us to live in the moment.  She also reminds me that resiliency is a great trait to possess.  Bayla was also the subject of one of my more controversial blogs where I spoke my mind and heard about it from others.  You can find it here.

Now this was a hard one.  There are no do-overs in serious relationships.  You can never set back the clock and pretend “that your actions that spoke louder than words” could ever be erased.  I have seen lives torn apart this year over unkind acts and tweets.  Just reading the online news alone is proof that relationships shift due to shifty behavior.  Now more than ever, I am reminded of these lessons:  You are accountable for your actions, posts and behavior.  And …”You are the company that you keep.”  

My opinion is simply mine. Not yours.  Don’t twist my words or deeds.  When I write, speak or teach, I am sharing my opinion. I own it.  I do not expect others to agree or even to adopt my opinions.  Don’t like what you are reading – click the arrow to change the page or keep scrolling!  Enough said.

Silence can be the golden path to peace.   I have learned to say nothing when at times I really wanted to scream. I learned this year, more than ever, that silence may be needed  when the world seems clearly out of control.  I remain silent because I want to not be misunderstood about my intent or actions. I remain silent perhaps because  I am trying to listen and learn.  I made 2018 the year of striving for quiet, peace and calm.  Because I KNEW if I started to speak my mind  (beyond a short venting session via a  blog or two),  then I could be at risk for rambling hours or days.  Note: Ranting aloud for days can result in  a bad case of laryngitis.  I have to have faith that eventually, the world will be right again – like in two years.

 Big opportunities and new friendships are found when you look ahead vs. in the “rear view mirror”.  I have had doors open this year that I just didn’t expect and made new friendships that are refreshing and chocked full of ways to expand my learning!  One HUGE lesson I embraced –  I needed to stop what wasn’t working and begin to follow my passion. That is why I have learned to go back to what really mattered to me – investing in the education of  kids by working in schools.  Opportunity knocked and I opened the door.  The kids were smiling. I am happy.

Seek calm and status quo as they can be far better than their counterparts – chaos and drama. I have learned to turn off the noise from those who are negative or have created their own myopic world.  I respect their right to conduct their lives as they wish. But for me… well….  sorry I need to mute these folks, walk away, and remain off their radar.

 You Matter. We All Matter.   On February 14th, hubby and I were in Japan.  I woke up to the news about the Parkland HS shootings. Not from Facebook headline, but from a dear friend’s text telling me that she was beyond upset. The unthinkable was happening  before her eyes as  her daughter’s school was the scene of an active mass shooting.  This young teen witnessed the most horrific scenes that anyone could imagine and lost some of her closest friends and classmates. She went from an innocent young lady to one that now marks time before and after February 14th.   I learned that day,  that sadly, no one is safe from random violence. But, everyone can demonstrate compassion and come together to help the grieving and create change.

I was honored and in awe of those who donated money and services to help people most in need.  Including my women’s networking group, BCBC, who donated monies to help bring a bit of joy to the Parkland students.

Yes … People cared. And …People showed that we ALL matter in this world.

Social media should not be used as your diary or date book.  Of course, I am a big fan of social media but I don’t share my day to day schedule nor do I find it necessary to write my most personal thoughts or a rash of scathing comments. I want to use social media for social good because kindness really does matter.  And when I see a timeline that is more self-serving than serving others, I simply mute it or unfollow.

See a movie. This last one may seem really trivial…but (please) treat yourself to seeing  new release movies in the theater. And, splurge! Get both the popcorn and the candy!

In closing, feel free to share your life lessons in the comment section.  Be good to yourselves.  Be good to others.  Be well.  Happy Holidays! ❤️

xo,

Louise

Celebrating the Emmy Awards- Celebrity Connected Style

Did you know that one way a start-up can really garner a spotlight position is by signing on to be part of the Celebrity Connected award show gifting suites?  Here is where talent (actors, social media influencers, top athletes, etc.) converge with brands and media to help promote top-notch products and services. Plus, it is a TON of fun to attend!

Last week, I had the privilege to be a VIP guest at the Celebrity Connected gifting suite to celebrate the upcoming Emmy Awards.  The location was one of my favorites in all of downtown Los Angeles- the Millennium Biltmore. The grand ballroom was all “abuzz” with dozens of vendors hailing from all over the world.

While all were amazing, several were standouts, and I would like to highlight them here. Also, I will sprinkle my vendor spotlights with a few anecdotes from the red carpet and the ballroom  – you may see some familiar faces!


 

First up:  Unicorn Cupcake Boutique

Meet Tracy Lombardi from Unicorn Cupcake Boutique.  She is one smart entrepreneur! Her Unicorn Cupcake Boutique was amazing ! This brand truly is adorable!  Cupcakes and a unicorn theme! Plus,  the SWAG (gifts) were very clever, including unicorn soap and a sassy t-shirt that read “ Less Bitter, More Glitter!”

Also note, that they donated several SWAG bags to be used for a pre-Emmy event.  As I came home  from Celebrity Connected with a dozen bags I opened my email to a special request.  I received a note from a Mom who has a child attending the Parkland HS in Florida (Stoneman – Douglas), asking for any donations for an upcoming event.  Knowing that these children have experienced the unspeakable, I saved most of the goodies from the Unicorn Cupcake folks and will ship it to this family. So, Tracy and Unicorn Cupcake gals, I hope you don’t mind, but your donations are helping young women in Florida feel less bitter with more glitter!

Connect:
Tracy Lombardi
Unicorn Cupcake Boutique
Big Cupcake Truck
Instagram and Facebook: unicorncupcakeboutique

SPORTAMIX:  Bringing Coaches and Athletes together 

 

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When I first arrived at Celebrity Connected, owner Gene Sheynis invited me to spend time at the SPORTAMIX booth in order to learn more about this “matchmaking” for athletes to professional sports, colleges, etc. and to meet sports agent, Leigh Steinberg.   Luckily, I  love sports, especially football and soccer,  so interviewing Mr. Steinberg later in the day proved to be a pleasure, despite no real preparation.  What I learned is that this UCLA/ BERKLEY graduate does not predict Penn State to be in the Rose Bowl, but he does have a winner with SPORTAMIX! 

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Toasting to the success of SPORTAMIX with Celebrity Connected Founder and CEO, Gene Sheynis

 

Here is the description of SPORTAMIX straight from their website: 

Sportamix is a sports networking platform that enables direct communication between athletes, coaches, recruiters and fans.

Any athlete from anywhere in the world, despite nationality, age, geographical location, or social status, can be discovered and connected.

Follow on Instagram: @SportamixLive

 


Scenes from the Celebrity Connected Red Carpet and Ballroom:

There are only a handful of “celebrities” that would reduce me to becoming a “fan girl”.  Two of those celebrities happened to show up at this Celebrity Connected event. Sadly, George Clooney did not show.

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Steven Webber is a character actor known for his roles in WINGS, NASHVILLE and countless other shows and movies.  I love his evilness in NCIS and truly it was an honor to meet him.  He was funny, gracious and after 20 minutes I stopped being a “fan” as he declared us “new friends”.  Steven, if you read this blog – know that  I appreciated our conversation, the laughs and hope you get to say “alive” in upcoming roles! (wink, wink).

 

Judd Hirsch! Oy Vey! Ordinary People is one of my very favorite movies.  Taxi was a favorite TV show and Superior Donuts, was light entertainment – but he made it work!  It was a pleasure to be in his presence.  A true master at the craft of acting and a “helluva” nice guy, too!

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 PIECE JEWLERY

I like bling.  And, bling with style made with clever design gets my attention every time. That is why I really enjoyed meeting Dana from Piece Jewelry.  Her passion “overfloweth”.

In their own words:

The Story Behind PIECE:

Many years ago I fell in love with another local jeweler’s website and designs, and seeing her pursue this dream gave me courage to go after my own. I always wanted to create and sell items from my own hands. My love for jewelry started when I was very young, and I have always been a one PIECE kind of jewelry girl. Finding that one PIECE that’s your favorite, and then picking your whole outfit to match that one awesome pair of earrings or that one amazing necklace. Hence the name of our business “PIECE” and our tag line “Find Your Favorite”. I hope everyone finds a PIECE that is their favorite, just like I have for so many years!

PieceJewelry.com        Instragram/ PieceJewelry 

 

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COFFEE LOVERS:  LIGHTHOUSE ROASTERS

 

The “family” at Lighthouse Roasters are so kind, generous and knowledgeable about one of my very favorite topics in the whole world- COFFEE!!!  Their brews were excellent and they gifted many social influencers during Celebrity Connected and other events that weekend a generous boxed set of TWO of their signature coffees and a drip coffee maker!

Instagram: LighthouseRoasters

Label me a FAN FOR LIFE!! 

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Lighthouse Roasters from SEATTLE had AMAZING coffee! A blend of four different coffees – delicious!


Yes, Virginia it is a SOLAR POWERED HAT with a FAN by KOOL BREEZE!

Have you ever sat outside to watch your child play soccer/ football/ softball/ baseball ,etc. IN THE HOT, HOT SUN?  You end up sweating from the top of your head to your toes! Well, the creators of the KOOL BREEZE hat came up with a solution that uses a mini-solar panel to operate a small fan in the core of the hat.  It works! The minute you step outside you hear the BZZZZZZ of the fan.  Bring on the summertime concerts! (The photos below looks like I am dreaming of all the applications this hat / product design could have! Shark Tank??)

Instagram: KoolBreezeSolarHats

 

 


 

 

Now there were many more brands, but due to space, I will give them shoutouts and upload photos on my Instagram account.  

Enjoy the photos taken by the amazing JOY DAUNIS of JOYDAUNISPHOTOS.com

 

In this featured image from Left (top) to Right (bottom) are: Unicorn Cupcake Boutique and social media influencers (and pals) Tommy Geraci and Amanda Greene/ Actress Nikki Soohoo with Tommy and myself/ Steven Webber (centered)/ Tommy and I with singer Kirsten Collins and host and fitness expert- Shaka. Smith/ Camryn holding Sheree make-up.

 

Bravo to Amazon’s Multi- Emmy Nominated Marvelous Mrs. Maisel (Includes Video Interview)

Amazon’s newest show – The Marvelous Mrs.Maisel has earned 14 Emmy Award nominations! Can you say – WOW!  Quite a feat given that  in recent years the vast majority of  the golden Emmy award  went  to shows airing on Netflix HBO and NBC.

Let’s start with why the Marvelous Mrs. Maisel is worthy of all the kudos.  Without a doubt the show is brilliantly written. But, I knew it was going to be a  winner once I discovered that Amy Sherman – Palladino and Daniel Palladino were involved as the creative  geniuses. Their signature snappy and witty scripts are the backbone of this show as it was with their previous break-out winner – the Gilmore Girls.  However, “Maisel” is much more edgy than the Gilmore Girls, which one easily discovers within the first episode.

Let’s break it down even more (SPOILER ALERT).  Set in 1958,  a time when women were expected to cook, clean and look pretty – “Midge” Maisel, played by the outstanding Rachel Brosnahan,  finds herself as a Jewish woman with a cheating husband, Joel (Michael Zegen). He leaves her for an office romance… quite the shocker for Midge.   Bad karma continues as  Joel’s  hopes of a career in comedy are seriously dashed due to his “borrowing” someone else’s material. (The someone being Bob Newhart)  To complicate matters, Midge is no slouch at comedy either, and in fact, is the funnier of the two.  The audience is let in to this little secret as it plays out in one of the funniest scenes filmed for a TV show.

The hilarity of the show also is due to the  doting parents who raised Midge in a comfortable Manhattan lifestyle and their  major dilemma as how to explain “the separation” to the Jewish community.  Actors Tony Shalhoub and Marin Hinkle play Midge’s parents and they are HYSTERICAL.

Also among the superb roster of actors in this production is one who I always have enjoyed watching over the years, actor  Kevin Pollack.  Here he brilliantly portrays  Midge’s soon to be ex-father-in law, Moishe Maisel.  I had an opportunity to interview Kevin on the red carpet of the Oscar gifting suite hosted by  Celebrity Connected .

This is what he had to say about the Marvelous Mrs. Maisel and its’ success:

 

 

 

Here’s to the success of the Marvelous Mrs. Maisel and all involved. Thank you Kevin Pollak for your fun and candor.

 

Learn more about the show via Amazon. Season 1 is now available.

Creating social media images with your own quotes and photographs.

 

I love quotes. I love photography. Like a peanut butter and jelly sandwich- they are “perfect” when paired together. I am confident that I am not the only one who thinks that the combination of a witty or motivational statement superimposed on a whimsical or lovely photo can make you smile or feel inspired. In fact, social media platforms, such as Twitter and Facebook, have dedicated days that lend themselves to just these type of posts with images –  #MondayMotivation #TuesdayTravel #WednesdayWisdom #TBT (Throw Back Thursday) and more.

Never one to miss an opportunity to showcase my favorite photography, I have embraced creating images with my own or others’ quotes as passionately as I have ingested many a peanut butter and jelly sandwich.

Related:  Check out this link that “highlights” my “famous quotes”. 

In the social media world there are people who are content creators (people who use their skills to create engaging posts.). There also are people who are known as social media influencers. This second group are folks who have an audience that reacts – usually  positively (and often profitably) – to the endorsement or reviews posted by the influencer.  Some may say I am both. But, if I have to pick one- I would love to be known as a content creator.  I think developing fun and meaningful messaging on social media posts for my own or another’s brand leaves far more a lasting impression than endorsing product after product after product. My favorite is when you can meld the two together- such as working for a brand that wants you to promote a social good / philanthropic agenda.  Or if the brand has an interesting story to tell – that is heart- wrenching, inspirational, or teaches a life lesson. Plus, posting on your own social media platforms images or video that you have created, is for a person like me, an enormous amount of fun!

Photos taken in unique places are often my favorite backgrounds for posts with quotes.

 

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 Photo from Waimea, Hawaii. December 2016. Photo by Louise Sattler

 

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Waikiki Beach, Hawaii 2016  Photo: Louise Sattler

 

I also like to create posts that promote education and travel together

 

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Skagway, Alaska (near the Canadian border) June 2018. Photo by Louise Sattler

 

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 Nara, Japan February 2018. Photo by Louise Sattler

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Kyoto Train Museum in Japan (February 2018)   Photo by L. Sattler

 

Sometimes you can forgo a quote because the objects in the photo are message enough

 

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Photo by Louise Sattler Paso Robles, California 2018

 

Or nature provides you the perfect composition and no words are needed

 

 

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California Sunset – 2016   Photo by Louise Sattler

 

 

 

Don’t forget that people make great social media photo posts, too!

Lastly, a photo for a social media post can include people! Some of my favorite photos are not the ones that are posed, but the candids of friends taking a photo of themselves as they live – “in the moment”.  Below is  Marlee Matlin and her interpreter, Jack  with Camryn Manheim (center) at the Nyle DiMarco Foundation party in Los Angeles in 2016. Just look at their joy!

 

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Marlee, Camryn and Jack … Photo by L. Sattler

Last thoughts…

Social media allows you an avenue for creativity to flow from your brain to the world wide web! I would be remiss if I didn’t conclude this post with a few cautionary tales…

  1. Be sure you have permission to post photos of people.  Especially those who are not adults, but minors.  It is just common courtesy to skip posting a photo with people who happen to be in the background without their permission. At the very least, blur their faces. Portrait mode on a camera can help focus on the subject matter or people you wish to capture and not ancillary folks!
  2. Limit the selfies!  Enough said.
  3. Every moment doesn’t need to be photographed. Nor does it need to be to shared on social media. Especially each and every milestone of your life or that of your child’s.
  4. Put your name on photos that you care about or have them watermarked.  I had the misfortune of having my photos “hijacked” by another social media poster. UGH
  5. Give credit to photos that you use from others. So, if you have a photographer helping you at an event and use their photos- credit them! If you use stock photos- acknowledge that, as well.
  6. You don’t need a fancy camera – although that helps. I use either my OLD Nikon 60 or my iPhone.  Once in a while I will grab my Samsung phone/ NOTE because the camera is so amazing!
  7. Simply enjoy the creative process. I may not be a “top photographer”, but I enjoy photography and am hoping others enjoy my efforts.

 

A few more to close out this post…

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Getty Museum, Los Angeles, California 2015 . L Sattler.

 

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Scenes from San Pedro, CA – all photos by L. Sattler

 

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3.pngThis post dedicated to my dear friends, Sue and Bob, who over dinner last week complimented my travel photography .  Thanks for the encouragement, laughter and sharing the baklava!

Traveling the Pacific Northwest – Part 1: Seattle and Vancouver

Family vacations can be exciting, exhilarating and sometimes exhausting.  But, with lots of planning, a spirit for adventure and a sense of humor – the family vacation can be a success.  I am writing this blog as our family completed the first part of our “vacay” and is about to journey on to “part 2” – a cruise through the inside passage of Alaska. I hope that my chronicles helps other families learn how to plan a successful trip and give insight to those who may need special accommodations when they travel. By all means add your “pearls of wisdom” in the comment section, too!

First stops: Seattle and Vancouver. 

I was expecting rain. Doesn’t everyone talk about the Pacific Northwest, especially Seattle, as being nothing but rain, rain, and more rain? Isn’t the reason Starbucks got its’ start in Seattle was to keep people warm when they were cold and wet from the damp weather?  Well, let me tell you – after nearly a week in Seattle and then Vancouver our family didn’t see ANY rain.  We did experience glorious sunshine, lots of delicious coffee shops, restaurants galore and a ton of fun!

Seattle is a bustling city that one can experience largely on foot or with the assistance of a very efficient rail system.  To get to our hotel (Hyatt Olive 8) from the airport meant an easy train ride and then walking about four blocks. The staff was extremely accommodating, especially since we originally were sandwiched between two rooms with screaming babies. They moved us quickly to a quiet floor and all was good!

Seattle is a fun city and there is no shortage of excellent restaurants (My favorite was a small French bistro on 1st Street – Le Pichet.)  We ordered a number of dishes and found all of them to be excellent! In addition to the culinary scene, be sure to check out these places if you find yourself in Seattle:

1. Go to the Space Needle but spend much more of your time at  Chihuly Gardens and Glass. The glass works by Dale Chihuly took my breath away.  His story can be found on his website.   As an accomplished artist, the state of Washington shows their native son’s prolific works of art proudly!   Moreover, his glass sculptures are exhibited in more than 200 museums and gardens worldwide.  The glassworks are so colorful that they seemed to dance in place when the light hits them “just right.”   Below are just some of the many photos I captured from this amazing place!

Special note for travelers: You can purchase a combo- ticket for both the Space Needle and the gardens. It is worth it,  but GO EARLY to BOTH.  The wait in line for the Space Needle for our 2pm ticket was an hour. While the view was spectacular, it was crowded and people were not “at their best”.  Plus, they are still “under construction” and that meant less room for all the people sandwiched in the viewing area.  My advice – make your trip to the “needle” during a weekday.

The Chilhuly Gardens, however, was an exhibit that offered lots of room to meander. It also was wheelchair friendly. With that said it probably would be a challenge for young children and those that need to “touch”.  This is definitely not a place that welcomes people, especially little ones,  who are accustomed to a museum that allows for a tactile experience.

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2. Next to see in Seattle… Pikes Place Market.  This is just a huge hoot! From flying fish to the gum wall. Yes, I said a GUM WALL. Apparently people have put thousands of pieces of gum on to a wall under the market.  While it is interesting, it also is gross. (Have a germ phobia? Stay away!) There is a Ferris wheel and plenty to keep kids occupied. The walking is fairly easy except for a few rough hills from the seaport to the Space Needle.  Don’t fret! There is Lyft, Uber and taxis to drive you. Plus, a monorail.  Most of all – there is a ton of food vendors with reasonably priced meals.

 

3. Travel from Seattle to Vancouver is great via AMTRAK!  The seats were very generously sized with power outlets. And there was WiFi on the train for those who needed to be “plugged in”.   Food and beverages are served on board, although I would bring your own coffee.  There is ample room for luggage (big bags are taken from you and given back at the end of the trip.) Have your camera ready as the ride passes through areas that make for great photos and video! Below is a snippet of video of the ride through Bellingham Bay. BRING YOUR PASSPORT!

 

3. Now let’s chat Vancouver!  Ah… this city has intrigued me for years as it is the place where so many TV shows and movies are filmed. The CW channel has made Vancouver their flagship “set”.  Again, we we visited when the weather was clear and temperate.  The people are super friendly and this town gets an A+ for walkability.  If you are tired of going up and down some of the hills – hail a cab – there are plenty of them! The only downfall – like Seattle, this city is not cheap.  Even with the exchange rate favoring the US dollar, Vancouver is an expensive place to vacation.  We spent quite a bit of time visiting quaint shops and eateries trying to stay away from the expensive restaurants. Our stay at The Burrard Hotel  was very good and the prices were reasonable. The staff was superb!  Our stay would have been “rated” excellent had there been a pool or hot tub/ spa on the premises.

 The waterfront area (where the cruise ships dock) is filled with fun little shops, but true finds are on the side streets and at the Granville Island Public Market. The cute  Aqua Bus  takes you from Vancouver “proper” to Granville Island in two minutes (no exaggeration!) You also are able to ride a bike across a bridge, but it would appear that cars are not welcome unless there was a distinct purpose – such as dropping off shop owners and their wares.  The Aqua Bus also can take you to other points around Vancouver.  While there is a ramp to get from the Aqua Bus to the dock, it does not appear to be accessible for those in a wheelchair.  You can obtain much more information regarding accessibility here.

       Special Note to travelers:  The Burrard has an elevator but not sure it is wheelchair sized. Laundry is at the hotel and there is parking.

 

The Skyline of Vancouver from Granville Island Public Market

 

Coming up next in this series… Discovering Alaska… the cruising experience. 

 

 

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