nstagram recently decided to become a “game changer” when it started to hide the number of likes a post received from followers and “gawkers”. I have been mulling over whether or not I thought this was necessary or if I even like this new aspect of one of my favorite social media platforms. I decided to take a practical look at what this change really means to those in media marketing – both brands and individuals who create sponsored posts.
I started to be a shutterbug in 1967 – the year my parents took us to Disneyland. I must have snapped every photo on my roll of 24 within minutes of arriving to the gates where Mickey Mouse stood! (The image below is one of SPACE MOUNTAIN before we realized it was not an educational ride!) Since then I have snapped THOUSANDS of photos including countless pics of places I have visited. Which is why when Instagram, a photo driven social media site that depends on engagement, became all the rage and I quickly became – “an early adopter”.