Creating social media images with your own quotes and photographs.

 

I love quotes. I love photography. Like a peanut butter and jelly sandwich- they are “perfect” when paired together. I am confident that I am not the only one who thinks that the combination of a witty or motivational statement superimposed on a whimsical or lovely photo can make you smile or feel inspired. In fact, social media platforms, such as Twitter and Facebook, have dedicated days that lend themselves to just these type of posts with images –  #MondayMotivation #TuesdayTravel #WednesdayWisdom #TBT (Throw Back Thursday) and more.

Never one to miss an opportunity to showcase my favorite photography, I have embraced creating images with my own or others’ quotes as passionately as I have ingested many a peanut butter and jelly sandwich.

Related:  Check out this link that “highlights” my “famous quotes”. 

In the social media world there are people who are content creators (people who use their skills to create engaging posts.). There also are people who are known as social media influencers. This second group are folks who have an audience that reacts – usually  positively (and often profitably) – to the endorsement or reviews posted by the influencer.  Some may say I am both. But, if I have to pick one- I would love to be known as a content creator.  I think developing fun and meaningful messaging on social media posts for my own or another’s brand leaves far more a lasting impression than endorsing product after product after product. My favorite is when you can meld the two together- such as working for a brand that wants you to promote a social good / philanthropic agenda.  Or if the brand has an interesting story to tell – that is heart- wrenching, inspirational, or teaches a life lesson. Plus, posting on your own social media platforms images or video that you have created, is for a person like me, an enormous amount of fun!

Photos taken in unique places are often my favorite backgrounds for posts with quotes.

 

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 Photo from Waimea, Hawaii. December 2016. Photo by Louise Sattler

 

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Waikiki Beach, Hawaii 2016  Photo: Louise Sattler

 

I also like to create posts that promote education and travel together

 

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Skagway, Alaska (near the Canadian border) June 2018. Photo by Louise Sattler

 

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 Nara, Japan February 2018. Photo by Louise Sattler
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Kyoto Train Museum in Japan (February 2018)   Photo by L. Sattler

 

Sometimes you can forgo a quote because the objects in the photo are message enough

 

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Photo by Louise Sattler Paso Robles, California 2018

 

Or nature provides you the perfect composition and no words are needed

 

 

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California Sunset – 2016   Photo by Louise Sattler

 

 

 

Don’t forget that people make great social media photo posts, too!

Lastly, a photo for a social media post can include people! Some of my favorite photos are not the ones that are posed, but the candids of friends taking a photo of themselves as they live – “in the moment”.  Below is  Marlee Matlin and her interpreter, Jack  with Camryn Manheim (center) at the Nyle DiMarco Foundation party in Los Angeles in 2016. Just look at their joy!

 

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Marlee, Camryn and Jack … Photo by L. Sattler

Last thoughts…

Social media allows you an avenue for creativity to flow from your brain to the world wide web! I would be remiss if I didn’t conclude this post with a few cautionary tales…

  1. Be sure you have permission to post photos of people.  Especially those who are not adults, but minors.  It is just common courtesy to skip posting a photo with people who happen to be in the background without their permission. At the very least, blur their faces. Portrait mode on a camera can help focus on the subject matter or people you wish to capture and not ancillary folks!
  2. Limit the selfies!  Enough said.
  3. Every moment doesn’t need to be photographed. Nor does it need to be to shared on social media. Especially each and every milestone of your life or that of your child’s.
  4. Put your name on photos that you care about or have them watermarked.  I had the misfortune of having my photos “hijacked” by another social media poster. UGH
  5. Give credit to photos that you use from others. So, if you have a photographer helping you at an event and use their photos- credit them! If you use stock photos- acknowledge that, as well.
  6. You don’t need a fancy camera – although that helps. I use either my OLD Nikon 60 or my iPhone.  Once in a while I will grab my Samsung phone/ NOTE because the camera is so amazing!
  7. Simply enjoy the creative process. I may not be a “top photographer”, but I enjoy photography and am hoping others enjoy my efforts.

 

A few more to close out this post…

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Getty Museum, Los Angeles, California 2015 . L Sattler.

 

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Scenes from San Pedro, CA – all photos by L. Sattler

 

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3.pngThis post dedicated to my dear friends, Sue and Bob, who over dinner last week complimented my travel photography .  Thanks for the encouragement, laughter and sharing the baklava!

So you want to work in social media … Welcome to my inside scoop

I am a career chameleon.  I have worked many years in the rewarding field of education as a Psychologist, Sign Language Instructor and Interpreter,  Parent and Teacher Trainer and much more. I LOVE the milieu of education.  It is one of the most “warm fuzzy” careers you can have because you are able to make a difference in the lives of students on a daily basis.  Yet, it also can be stressful (very) and with the add on of responsibilities outside of the prevue of education being placed on teachers, many educators are leaving the field.  To some degree that was me – ten years ago.

Admittedly,  I was ready for something ELSE.  Something that wouldn’t result in burn -out.  As it so happened around that time I  developed sign language products to help novice learners, especially parents and First Responders.  I used social media to market these products and amazingly – they sold like hotcakes!   YES!  This was the catalyst that I needed to find my “second” career. And, due to  crazy twists and turns in my life,  I landed into the world of social media.

Fast forward, now I want to take this opportunity to share (and educate) others about what I have learned working in social media this past decade.  Consider this the “inside scoop”…

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Photo: Pexels.com

 

Point 1:  To  have a social media career is to know that social media as a career is not about making random fun posts but about constructing a well thought out strategic plan for 1-3-6 months – at a minimum. 

This is a profession that is not for the weak of heart or for someone who requires a lot of sleep.  The first step is to become educated.  What are the nuances of each of the most used and requested social media platforms?   My advice – learn about them and their algorithms and analytic programs.  Become an on-going student of media and marketing  as these are professions that change on such a rapid basis that it may make your head spin.  And lest not forget about the Federal Trade Commission (FTC) regulations.

Sidenote:  If you are involved in social media for pay or product – this is a must read! Start by clicking here for FTC guidelines for brands and influencers. 

Take away: A career in social media is not about the “posts” but the strategy behind the posts. 

Point 2:  Posts should be meaningful and client/ product centered.   

When you work in social media, unless you are a key influencer and are making a living doing so, chances are you are working for a client representing a brand.  It is important to remember that you (or your agency)  have been contracted or employed by a brand to work on their behalf.  This means that your focus is on the client.  Every day you will be looking at their competitors, curating related content, creating eye-popping engaging posts, and analyzing the impact of your campaigns.  Unless you are instructed to be part of the campaign – your face (literally) needs to be out of the picture.

Take away: Focus on your client if you truly are a media strategist.

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logo of Mixi.jp

Point 3. There is social media in other countries. Know what is popular there. 

The mistake we often make in social media in the USA is thinking that the only social media platforms “worth” anything are the ones we use here in “Old Glory”.  Not true.  If your brand wants to connect with an international audience then you need to familiarize yourself with these (among others),  too: MIXI (Japan) and  Youku (China).

 

Point 4: Social Media is a profession.  Don’t dilute it by working for free

If you have read this far chances are you want to work in social media and that means  needing to getting PAID.  No one will take you seriously if you give away all your expertise.  This also doesn’t help grow social media as a profession.  Gratis work for an occasional friend or non-profit is considered “ok” – but be cautious.  And, you are worth more than just a few dollars for your knowledge.

 

Point 5: Get professional liability insurance. 

 

This is a profession where you most likely will be a freelancer. Suppose that you work for a client who feels your strategy “didn’t work” and wants to now take you to court for “breach of contract”.  I highly recommend having liability insurance and also a legal team to help you – “just in case”.  While there are many good insurance and legal service companies / individuals, I use  Legal Shield   for legal services and  HISCOX  for professional liability insurance coverage.

 

Point 5: Be CLEVER!  Use your own content or give credit where credit is due!

Almost every person has a cell phone.  It also is one of the most important “tools” a social media manager can own in their personal arsenal.  BE CLEVER! Use great apps and computer programs to architect  social media campaigns with animation, gifs,  video, images, graphs and much more that will be “eye popping” and keep your audience engaged!

Most importantly – give credit to where your content was curated.  If the photo is not your own – let people know that! If the quote you used was authored by someone else- make sure you acknowledge them.

Sidenote:  Favorite programs include RELAY,  CANVA, RIPL, LUMYER and TYPORAMA.  All are apps and RELAY  and CANVA  have desktop versions.

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Sample Twitter Chat post made using an adorable stock photo by Pixabay for the                       CADE FOUNDATION

Point 6: Have Fun!

It is no secret that my work in social media includes being a social media correspondent. The opportunities I have been afforded has allowed me to meet, greet, interview and often become friends with many who are in the entertainment, tech and media verticals.  People often think “all I do” is work as a social media correspondent.   It has been a “ton of fun” to create campaigns and events that are high profile or to attend them as a social media reporter/ correspondent.

Below is a sample of where you may have seen my “work” as either an attendee or correspondent.

The US FESTIVAL 1982:  I had the pleasure to work with ICON Television and Music to help build their social media presence and create an event for their official film premiere. This was an exciting event as the film’s story is about a two weekend musical event solely paid for by Steve Wozniak, one of the founders of APPLE.  (Check it out on Amazon and other online stores.)

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Photo by Louise Sattler during US FESTIVAL 1982 Premiere

 


 

SUPPORTING SOCIAL GOOD CAUSES with SOCIAL MEDIA

RACE TO ERASE MS GALA

Below you will see photographs I have snapped from the ORANGE CARPET at the 2016 annual gala for ERASE MS.  I simply love this organization and am proud to have donated my time to help them promote about resources for those with Multiple Sclerosis and the medical advancements made to help those who have been diagnosed with this disease and related disorders.

 


iPain Foundation Gala

The iPain Foundation helps those who have chronic disorders, such as Lupus or RA.

 


Nyle DiMarco Foundation for Sign Language Support for Parents and Deaf Children

 

This foundation is near and dear to my heart as helping families to learn how to communicate with their Deaf child with sign language (ASL)  has been one of my  life-long career goals.

 


Last thoughts…

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I love covering travel events – such as the LA TRAVEL and ADVENTURE SHOW

In closing… I hope that this article has enlightened those who wish to pursue a career in social media.  And remember that this career is not for everyone.

The educator in me wants to leave you with some last nuggets of information:

  1. Follow reliable online tech and media outlets (Mashable is one of my favorites)
  2. Join groups that help to educate without judgement on Facebook and especially, Linkedin.
  3. Remember with social media, like with almost everything else – is dependent on knowing your business by being educated.  In other words… education does matter!

Good luck! And remember life is too short – so do what you love.  I am lucky… I get to work in both EDUCATION and SOCIAL MEDIA!

~Louise

#ReadingDearMartha

I love working with authors.  Their creative juices inspire me to want to be a better writer and I love the process of seeing a book soar from shelves in to the homes of readers.  Creating a social media campaign to promote a book that is about to be launched can be exciting and, at times, a bit of a rollercoaster.  My newest client is the amazing and lovely Tricia LaVoice.  A woman who writes from the heart and doesn’t hold anything back!    I have known Tricia for a number of years, love her candor,  and was happy to help her launch her new book.  However, when I heard the title I must admit it took me a bit “off guard”!

My first reaction was – “I wonder how Dear Martha, WTF? will play in Peoria?”  And exactly what is this book about that warrants such a strong title!  So, during a 14 hour flight to Japan I took “Dear Martha, WTF? (DMWTF)  out of my carry-on  and read it nearly in a single sitting.  When I closed the back cover it was clear – “Dear Martha, WTF?” was the perfect title!

It may help for you to know my “take-aways” from the book:

  1. This author’s memoir is a raw and honest account of losing not one, not two but three members of her family.  The pain and anguish she feels is palatable.
  2. Author Cheryl Strayed  had been an inspiration for Tricia after she read WILD. (They even met for the first time this past month).  You walk away feeling inspired and awestruck about the resiliency of spirit, such as with WILD.
  3.  Many have said that DMWTF  is the perfect book for readers who enjoyed  The Giving Tree or Eat Love Pray.  I can see that.
  4. The book is chocked full of personal accounts of friendship, love, loss and examples of resiliency. A perfect book for a bookclub discussions.  (She does have a book club integrated as part of  her website.)  
  5. Humor is generously sprinkled throughout this narrative
  6. Oh and “Martha” is a tree.  A pine tree that helps the author  realize that she needs “roots” to carry on after the trifecta of tragedy.  When exasperated by life she finds comfort in her backyard yelling – “DEAR MARTHA, WTF?”  Now you know the reason why this book has its’ title and it fits perfectly!

 

MEET MARTHA (dragged) 1

 

Anatomy of a book launch

It has been interesting  having a front row seat to the launch of this book.  Being the  social media support arm to this book launch campaign, I have had the privilege to get to know her audience and see the excitement build.  There are so many people who want to engage with Tricia across platforms.    Her love of the outdoors, yoga and focus on her family and friends are  topics that I am sure will resonate with many. of her   7K followers on Facebook. 

The hashtag is #DearMarthaWTF (of course)! 

If you pick up a copy of the book, Tricia would love to say hello on social.  Use the hashtag #ReadingDearMartha 

This week will be one chocked full of book launch events as the OFFICIAL release date is April 10, 2018.  TV interviews, book signings and a launch party for the press are all planned.  Tricia plans on venturing on to TalkShop.Live, too!  I look forward to seeing this book “fly off of shelves”.

Ready to start reading?  You can find Dear Martha, WTF? online (Amazon, Barnes and Noble, etc.) and also at local bookstores.  The book is published by Post Hill Press – so feel free to connect with them, too!

 

Meeting author, Cheryl Strayed       1200x800-1DCF8I2

 

 

 

Would I be posting on social media if I only still had my Kodak 110 camera?

 

Remember the Kodak’s 110 Camera? It was my treasure.  It was so skinny and it could fit in to my Levi jeans without any problem! Ah… those were the days. When all you had was 24 chances for taking photos and carefully chose the time and place. Would you save them for your upcoming trip or use them all on your child’s birthday party?

“Back in the days” we weren’t photographing every single movement of a child, every car at the auto show or every play at a sporting event. Instead we were involved in real conversations and enjoying life without the need to view it through a lens. There were some occasions when once in a while a person might snap a photo without you knowing. (Case in point, the photo of me below taken in the 1970’s). But, overall a photograph was usually formal and well thought out, after all you were restricted by the number of photos on your camera film. For me – that was 24. Plain and simple.

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.”  ~Irving Penn

 

Confession 1. I was guilty of using more than my share of Kodak film with 24 exposures. But times have changed. Currently I am THAT PERSON who is busy snapping away with my iPhone and digital camera. Why not!? I no longer have limited chances of “getting it right”. I can hone my photography skills until my battery dies!

 

But, why am I taking photo after photo after photo?

 

Maybe it is because I am worried I won’t remember conversations or special moments in later years? And it is true that I have “self-designated” myself as the “chronicler” of family moments? Obviously, I have an addiction to photography and all technology associated with it? Or perhaps the real reason is simply I like the story that a photo is able to tell. A photo can speak volumes. A photo can convey in a way that words may fail.

For example, without one single typed or spoken word I bet you can imagine a story behind the photo I posted below. So much to view and possibilities.

“There is one thing the photograph must contain, the humanity of the moment.”

~Robert Frank

 

Confession 2. When you work within the social media milieu you snap a lot of photos. Why? Well for starters, images can be focus of a social post. And, interesting images that are taken at cool venues make for high engaging posts If you are working for a brand then you know that high engagement equals happy clients.

Being a social correspondent on a red carpet can be fun, but in all honesty, there are a lot of challenges with getting the right photo at the right time during these high intensity events. There are exceptions, however. Such as this photo of pop artist/ singer Emii. Taken at the iPain Foundation gala, she posed with ease and the backdrop of the logo balloons was perfect! The venue was rustic and not fancy, but, she posed beautifully and without a blink. This photo was the result. Needless to say it garnered a “few likes” on social media.

In closing, I am glad we have moved beyond the Brownie camera, Kodak 110’s and even the standard camera of not that long ago that used “real film”. I am pretty sure that social media would look a lot differently if it wasn’t for the ability for a photographer or a aficionado of photography to have more than “24 chances”. Dare I even think if social media would not have even been as huge an entity if it weren’t for the digital camera?

What do you think?

 

Original article Linkedin on my account. Edited for WordPress

Featured Photo taken by me on an iPhone 6 plus of the kids from This Is Us taken at the Celebrity Connected Gifting Suite, 2017.

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Photo Credit: Sattler

Reflections and Lessons: #NeverForget is the hashtag – but have we?

I write this with a heart that is still so heavy with sadness for those who have lost their loved ones as a result of the terrorist acts on September 11th.  Yet, I wonder if others are thinking of today more as “football Sunday” vs. a day of remembrance?    Have we forgotten about how we all promised to “come together”, “help each other” and #NeverForget the lessons of September 11, 2001?

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photo credit: L. Sattler

I  hope not.

As the collateral damage still unfolds as those continue to die – even indirectly.  We forget that many brave people (and animals) risked their lives trying to help others.  Our First Responders worked tirelessly to help find survivors.  Many of those are suffering from Post -traumatic stress disorder and ill health – even 15 years later.

And, directly due to 9/11 we lost scores of brave men and women in combat.  Lives forever gone and families forever heartbroken.

Related read about increased risk of cancer among 9/11 First Responders and other impacts  (Huffington Post)

Also, as an oddity to many we have hit a juncture where there are now college aged people who have only a “faint memory” of the events  that unfolded on September 11, 2001. Their only recollection are the stories passed down to them from those who “remember when…” or memories of media images they saw when young.   Some are even saying that 9/11 is now more “historical” than “relevant” news.

 How can the events of September 11th be “historical” when for many it still feels like yesterday?

And ….

… there is another observation I have made and feel compelled to write about – one that hits me in the pit of my stomach.  We are making making of the same mistakes – again! We have not learned the lessons of our ancestors or even one generation ago.  We are in a place that may be all too familiar for those who experienced the Holocaust or Cold War.  Our educational curve is going downward  instead of upward when it comes to learning from the past about how minds can be “twisted” during times of economic and emotional turmoil.  Adolph Hitler banked on people wanting – needing – more and different. He placed blame on niche groups.  This scenario is happening again- NOW – like a Greek tragedy only with different people at the helm.

Related: A comparison of the Holocaust and 9/11   (ChicagoNow.com)

Sadly, many are forgetting.  We aren’t living up to the pledges and promises we made on the days, weeks and months following Sept 11th.  In social media “hashtag” terms  our ability to honor the fallen and learn from the past may seem like we will #NeverForget but in many ways the reality is we are leaning towards an #EpicFail, as too many are still suffering and we are not as cohesive a nation or world as we once had promised, had hoped.

In my humble opinion, we must honor all who lost their lives and those we still grieve as a result of September 11th by being POSITIVE agents of change. So please, make a difference so that our children and children’s children have half a chance to live a  life in the land of free  because we remember the brave.

Thank you.

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Photo credit: L. Sattler

Meeting Professional WWE Women’s Wrestler- Lisa Marie Varon

It is the most unlikely of pairings! A social media correspondent expecting to just snap a few photos at an ESPY gift suite and a professional woman’s wrestler. But, somehow we bonded over a few laughs, high fives and realizing that life is good after your 30’s (and for me a bit beyond that.)  Lisa Marie Varon is a class act.  I instantly thought she was fun, funny and truly engaging.

Not every celebrity who walks the red carpet wants to have a conversation – but Lisa Marie was much more considerate than many.  We chatted for a long time! After I returned home from helping at the Celebrity Connected event, I did a little research on Ms. Varon.  Or shall I say “Victoria” / “Tara”.

As a woman’s professional wrestler she earned several titles, including twice winning the WWE Woman’s Championship.  Her resume includes  bodybuilder, fitness competitor and entrepreneur. Make no mistake- the WWE enterprise is BIG BUSINESS – with  over 650  million fans on social media alone!   Learn more here.

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I also discovered that Lisa Marie (who was named after THE Lisa Marie Presley) – continues to put fitness first. Despite having more than her share of bumps and bruises in her lifetime, she keeps healthy – I am sure part of her regimen is laughing daily. AND she is a professional speaker – another thing we have in common!

Enjoy the photos of Lisa Marie and I at the  ESPY Celebrity Connected Gift Suite. She also is media savvy and tweets as @RealLisaMarie. She has a few more followers than me – but no biggie!!

Lisa Marie, so glad we met!

Media contacts for Lisa Marie can be made here. BookLisaNow@gmail.com

 

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Lisa Marie Varon and Louise Masin Sattler
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No bloggers were hurt in this photo… haha!

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Writing Your First Blog

You have heard about “blogging” and maybe even attempted to start your own without any guidance. Yet if your experience is like many people I know, before you knew it frustration settled in and you gave up!  No need to give up entirely – let me help  by offering you a step by step “short- course” on writing your first blog posts!

Step 1: Use a solid blogging platform.  Whether it be WordPress (my first choice), Google Blogger or even Linkedin – find a place to express your thoughts.

Step 2- For newbies write an outline. Simple paper and pen will be your first “tools” to use.  Write a series of topics that you are passionate about on the top of the paper. Love dogs?  Great! What do you love about dogs?  Perhaps you want to blog about adopting from a shelter or rescue and the experience you had adding a puppy to your family via a local animal shelter?

Once you have settled on a topic then start writing down your primary thoughts. Let’s use the adoption of a dog as basis for our “model blog template”.  I would perhaps write the following as my outline for my blog:

1- You always wanted to adopt a dog, but waited until the time was right as a dog is part of your family for many years.

2. The problems with overpopulation in shelters of unwanted dogs. (I would add an link of some evidence citing this fact, maybe from a reputable source such as the ASPCA.org)

3. Add your own research on finding a family friendly breed and/or how to integrate a new dog in to your family home. (Use a different source than the ASPCA.org -so it doesn’t look like you just read on kind of website. Remember do not plagiarize. QUOTE any and all  facts that are directly copied.  Give credit to all sources.)

4. Description of your search for the dog and how you finally found “Fluffy”.

5. A bit about “Fluffy” and his / her backstory. (Fluffy was abandoned, given up by owners, sickly, cute as pie, etc.)

6. Now be sure to add some links such as from more dog friendly sites about their advice on adopting a dog from a shelter.  OR perhaps a personal story about growing up with a pet.

7. Lastly, close the blog with last thoughts, pearls of wisdom and of course, an update on how Fluffy and the family are doing.

Side note: Check out my own dog-adoption story here (and a template for writing, too!)

Back to my steps...

Step 3: When you have completed the actual  writing of your article be sure to include the following components for finalizing your blog:

>ADD photos or images (such as an infographic). Use great apps such as Pic Collage or website like RELAY to give your post a visual boost!  Important: Put your name on the photo that is YOURS.  Be sure to give credit where it is due. DO NOT just “lift” photos from a Google Search in to your blog.  Trust me – Getty Images will know that you did that. They are notorious on seeking out people who post their images and “fining” them a ridiculous amount of money.  I like to use budget friendly photo sites such as Graphic Leftovers.

My Story on Red Keyboard Button.
An image can be a powerful addition to the written word in your blog.

USE the spell and grammar check available on your blog platform. Write like an adult not like a third grader.  And please, be positive – not negative in your first blogs.  If you want to be controversial that is fine. But, hone your blogging skills first.

>Add CATEGORY and TAGS to your post. Categories should be the general gist, such as Dogs or Dog Adoption. Tags should be sub-categories to get peoples attention like: Dog Adoption, Adopt Don’t Shop, (the breed) like German Shepherd, Mixed Breed dogs, Family dog, etc. Both help with optimization of people finding your post in an online search.

>Check it for SEO readability if you have an SEO package added to your blog.

Be sure to SHARE it on popular social media sites such as TWITTER, FACEBOOK, TUMBLR or LINKEDIN.  Use a hashtag such as #DogRescue #DogAdoption #GermanShepherdMix

Do not panic if you feel that it wasn’t well received.  Thousands or even millions of blogs are written each week so there are some that gain traction and others that … well… go unnoticed.

There are a zillion more things I can tell you about writing a blog. But, I fear that may overwhelm blogging newbies and scare you from even trying! So, with that – enjoy the process and remember – write what interests YOU!

 

Am I too old for social media? Survey for those who dare to answer

Am I too old for social media? I am getting the sense that my “mature” demographic is not necessarily the one desired by brands, unless it is for medical equipment or pharmaceuticals.  Maybe I am just having a bit of “post- birthday blues”.  But, in all seriousness, lately, I have had more than one overt signal that I am too old to be a viable media specialist.  I won’t lie – that stings a wee bit.

But, here is the real grit to this blog… I have some secrets that perhaps some brands who have rejected me (and my fellow “mature friends”) may be surprised to discover!

 First, my friends have influence and affluence.  They aren’t starting out millennials – they are people who have actually sweated day and night for every dollar in their bank account and stock in their portfolio. And, they have a heap of both!

They bring with them a rich history of the decades which translates to creativity.  They don’t need to invent what they “think is retro” – they only need to pull some photos from their drawers or record albums from their attics.  They lived  the generations now reflected in the Goldbergs or Mad Men.  They are boomers and proud of it!

My colleagues, family and friends are well- educated, have a thirst for continued learning, travel, sports and entertainment and a plethora of other interests.  In other words – they like to earn and spend money to make their lives more interesting and enriched.

My inner-circle are smart, clever, creative and have wisdom that could fill Wikipedia.  Most of all, many of them have raised children to be decent, hard working and self-sufficient citizens.  This avalanche of smarts and buying power should be attractive to companies – right?

“But you are not a millennial, Louise!”  

Brands want millennials – they are the future-

Ouch! I know that I am not a millennial.  Thank goodness! I don’t have college debt, worries about healthcare nor building my future on hopes and dreams of becoming the next Youtube sensation.  And, in all fairness – not every millennial is what I just described. In fact, my own kids and most of their friends are amazing humans who are working very hard to create their own paths and ensure for the security of their own futures. They are passionate and fabulous.  They also have buying power – thanks to their parents putting them through expensive college educations that allowed them these opportunities.

What am I looking for?

I would love to learn if I am too old for social media?   I know I have skills and influence.  There are plenty of metric companies that tell me so!  But, the real question is why do I feel that there are missed opportunities for people like me – simply based on age?!

And, doesn’t integrity and a desire to make a difference in this world count for something?

I don’t associate with nor care about those who put their own interests before those of the greater good.  In other words, I believe that #SocialGood should be the theme song that runs throughout the social media world vs. #WhatHaveYouDoneforMElately?

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So, here comes the survey… (answer in the comment section)

Do baby-boomers, like me, have a place in social media campaigns?

 1) YES

                 2) NO

                         3) OTHER… here is why__________

For those who wish  (or dare I say have the courage) to engage with mature social media specialists, please connect with me via this blog or 411 voices, a consortium of people of many demographics dedicated to social good and helping brands.. Thanks!

 

 

Should I write the post or not?

Recently, I have become a bit agitated by events going on around me.  Our political arena seems to be topsy-turvy.  Some people in my sphere are not making the best of choices and seem to be posting their very strong opinions  and photos carelessly and without regard to whether or not they are experts in a field or being sensitive to the feelings of others.  Some things are just not making sense.

I have started and stopped a variety of blog posts on these various situations and keep deleting them.  I have wanted to yell via my Twitter feed – “Stop posting negative political posts!”  Or… “That is online bullying!”  Or…” You are NOT an expert in this field – don’t make blanket statements about medical treatments that are standard and customary!”

That begs the question – should you post or blog everything you want to say or not? 

I decided to NOT post for now all the random and intense thoughts that are flowing through my brain.  For one, the post would actually be an e-book. Instead I will just give resources on what is considered standard practice or words of wisdom for bloggers and those in social media.

For those who feel they need to post without a filter I suggest reading about possible repercussions to ones’ career in this New York Times article. Rafael Gomez, the author, makes a good point when he queries about whether a person would post a photo that they used in social media on the wall of their office cubicle?  If the answer is – NO – then you should proceed with caution about what you upload on your Twitter, Instagram or Facebook stream.  (And note, this is especially the case of college students who think the photo of them on Spring Break is funny – but prospective employers may not share their sense of humor.)

Don’t think that your rant about the President, key officials or even your boss will go unnoticed?  Your negative post could result in loss of job, a trip to the police station or a visit from an agency with three letters in their acronym.  Your comment will and should be taken seriously.  So that purported innocent comment that you will back-pedal about by saying, “I was only kidding” – can potentially be THE mistake of your life.  Read more here. 

 If you are not a physician, lawyer, accountant, etc. then you shouldn’t be dispelling advice.  Sure, you can tell your opinion, but I would steer clear of giving hard and fast professional advice. And this is why – social media litigation is becoming a business.  Yes, what is said, posted, tweeted, pinned, etc. on social media has become a legal entity of its’ own.  So, for those who are stepping out of your profession and stepping in to one that you don’t have certification/ licensure – be ready – as you are setting yourself up for potentially a lot of “woe”. New technology means new laws.  Read more about liability and social media here.

I will conclude by saying – just because you have a thought doesn’t mean it needs to leave your head. Be smart. Be safe. Be kind.

Thanks!

~Louise

 

Price is Right + #SocialTV …Part One: Pre-game strategies

It all started with an email asking if I wanted VIP tickets to the Price is Right and to participate in their upcoming Social Media Week! Sounded fun. Why not!? That was about a month ago and now I am addicted to watching the show and “studying” for the “just in case” I get picked as a contestant during tomorrow’s taping.  I looked and looked for help on how to “prepare” and found very little advice except from a fun blogger who did win.

Read Aurora’s Blog on her experience on the Price is Right

What I have learned so far on my own won’t be very exciting to report – yet.  Yes, they like to give away a lot of cars and there seems to be required jumping and screaming involved by every chosen contestant.  And, that the more “over the top your personality is” then the more likely you are to be chosen.

Sneakers and t-shirts decorated with Price of Right references appear to be the outfit of choice,  so I took to decorating a few shirts for my teammates (Hubby IMG_0570and a couple of friends) with a hashtag #TeamDrew ( a reference to host Drew Carey).  I also ordered a second shirt with my Twitter handle @LouiseASL and #411Voices as the hashtag- but not sure that it will be allowed. So, I too may adorn a #TeamDrew tomorrow during the taping. I also bought a few obnoxious head bands and one crown.  Apparently those with decorative headbands or crowns get chosen as contestants, or so it seems!  So I have plenty of selection for our team, including the bright red and sparkly headband to the right

To date, hubby and I have watched over a dozen episodes. Trying to be more aware of the games and techniques used by those obviously more seasoned at this game than the two of us.  I must give kudos to the Price is Right procurement team as the trip to Space Camp had me jumping for joy – as if I won it!

 

I also have found myself wandering up and down the supermarket aisle with much more care than ever. What is the price of baby food these days?  Ketchup? Pancake mix? I always buy on sale, but those prices are not helpful when it comes to guessing correctly for this show! In other words, if you are a thrifty shopper you may be handicapped from winning … A brand new car! 

I plan on chronicling my adventure, from a  ‘social media – educational perspective’. It will be a bit tricky to take photos, as my beloved social media tool of choice, aka my iPhone, apparently is prohibited for use and needs to be handed over to security before entering the studio.

Stay tuned for at least a Part Two – which will either be the next chapter or the “we didn’t get picked as contestants” blog. Either way- I promise to make it educational and entertaining. Wish us luck!  Gotta go… I need to make one last trip to the grocery store to learn the price of paper goods!

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