Category: social media

Media Marketing Tips for the Start Up Company Owner

It is no secret that I am the “accidental entrepreneur”. More than one media reporter has heard my story and then deemed me this title. And, it is true. I cannot deny it – 15 years ago I had no idea about the real definition of “entrepreneur” – let alone how to become one.

I was fortunate to have found other entrepreneurs via social media connections. Twitter was my “virtual rolodex” as I “met” some of my best mentors among the 140 character Twitter posts. I honed my skills by studying techniques, other websites, blogger writing styles and much more.

Now the roles have switched. This student has become a teacher. I now pass on knowledge to others after years of learning how to strategize, organize, activate and monitor digital marketing plans. Here is some words of caution – if you are seeking marketing support, especially on social media, review the credentials of the people who you enlist to help you. Some may call themselves “experts” in the field of social media or marketing, when in fact they dabble or use others to do their ‘grunt” work. This can result in a lot of woe. Find people who will conduct best practices with your company as they would expect others to do with theirs.

I hope these suggestions will help “newbie” business owners and perhaps save some unnecessary grief.

  • Grab ALL of your online presence for your company. If your company name is “Jane Likes Cookies” then be sure to get the JaneLikesCookies.com (.net) websites, the Twitter, Facebook, Instagram, Linkedin, Pinterest and other social media platforms.
  • Make it legal. That means get your DBA, business licenses, trademarks, etc. if that applies in your state/ city/ town.
  • Make a business plan. There is a famous quote from the author of the Little Prince, Antoine de Saint-Exupéry: “A goal without a plan is just a wish.” We all have the wish to succeed, many fail because they simply didn’t take the time to make a sustainable plan.
  • Be realistic. How many hours can you dedicate to your new business? Sadly, good ideas that become businesses still need endless hours of labor to keep the momentum going and growing.
  • You have to spend money to make money. Be sure to add a marketing budget – and make it healthy. Even Facebook advertising costs money!
  • Make an editorial calendar. What will you post on social media sites and when? Here is a hint: make images and collect links to post ahead of time. Put them in folders on your computer to keep organized. Snap lots of photos of your growing company. Having a launch event? Post about it!
  • Use a consistent hashtag and track it. Following the #JaneLikesCookies hashtag can provide useful information about your audience demographics. Analytic programs that track a “hashtag” are available for fee and a few are for free. KLEAR is one of my favorites as is Hashtracking.com
  • Ask for help. You have a great idea. You have made a lot of plans. But, you feel overwhelmed because you can’t do it all! Ask for help with what is boggling you down.
  • Network. Go to lead generation groups, Meet-Ups and other gatherings where people can share about their businesses. Remember you are there to get help and also to reciprocate by helping others.
  • Smile and laugh – often. Laughter is a huge way to release stress. And, who wants to be overly stressed when they should celebrate their new business.
  • Take your business online with e-commerce. There are a ton of sites to sell your goods, but one is getting a lot of attention. Check out TalkShop.Live for a great avenue for selling your products with very little fees involved.

Wishing you the best of luck on your entrepreneurial journey!

2018 – Another year of “Life Lessons”

Hello (almost) 2019!  I must admit that 2018 was a roller-coaster year.  I can only sum it up with these handful of “life lessons”… 

Kindness Matters.  These aren’t just words. This is a call to action to demonstrate without fanfare how kindness matters every single day and to pass on this quest to the younger generation. Thanks to the Born this Way Foundation, I was able to hear many accounts about random (and not so random) acts of kindness that made monumental changes in the lives of others.

Have fun. Have lots of fun.  Travel and then re-pack the suitcase and travel again as the world of travel gives you the best education ever!  See new surroundings through the lens of the local folks instead of the tour guide book.  Take lots of photos and print them.  Chronicle your adventures with these photos and your recollections in print. Hubby and I went on several trips this year and each one taught me something different.

 

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Dogs are the best.  After children, a dog in the house is the best.  Our Bayla brings light and humor to us daily.  She reminds us to live in the moment.  She also reminds me that resiliency is a great trait to possess.  Bayla was also the subject of one of my more controversial blogs where I spoke my mind and heard about it from others.  You can find it here.

Now this was a hard one.  There are no do-overs in serious relationships.  You can never set back the clock and pretend “that your actions that spoke louder than words” could ever be erased.  I have seen lives torn apart this year over unkind acts and tweets.  Just reading the online news alone is proof that relationships shift due to shifty behavior.  Now more than ever, I am reminded of these lessons:  You are accountable for your actions, posts and behavior.  And …”You are the company that you keep.”  

My opinion is simply mine. Not yours.  Don’t twist my words or deeds.  When I write, speak or teach, I am sharing my opinion. I own it.  I do not expect others to agree or even to adopt my opinions.  Don’t like what you are reading – click the arrow to change the page or keep scrolling!  Enough said.

Silence can be the golden path to peace.   I have learned to say nothing when at times I really wanted to scream. I learned this year, more than ever, that silence may be needed  when the world seems clearly out of control.  I remain silent because I want to not be misunderstood about my intent or actions. I remain silent perhaps because  I am trying to listen and learn.  I made 2018 the year of striving for quiet, peace and calm.  Because I KNEW if I started to speak my mind  (beyond a short venting session via a  blog or two),  then I could be at risk for rambling hours or days.  Note: Ranting aloud for days can result in  a bad case of laryngitis.  I have to have faith that eventually, the world will be right again – like in two years.

 Big opportunities and new friendships are found when you look ahead vs. in the “rear view mirror”.  I have had doors open this year that I just didn’t expect and made new friendships that are refreshing and chocked full of ways to expand my learning!  One HUGE lesson I embraced –  I needed to stop what wasn’t working and begin to follow my passion. That is why I have learned to go back to what really mattered to me – investing in the education of  kids by working in schools.  Opportunity knocked and I opened the door.  The kids were smiling. I am happy.

Seek calm and status quo as they can be far better than their counterparts – chaos and drama. I have learned to turn off the noise from those who are negative or have created their own myopic world.  I respect their right to conduct their lives as they wish. But for me… well….  sorry I need to mute these folks, walk away, and remain off their radar.

 You Matter. We All Matter.   On February 14th, hubby and I were in Japan.  I woke up to the news about the Parkland HS shootings. Not from Facebook headline, but from a dear friend’s text telling me that she was beyond upset. The unthinkable was happening  before her eyes as  her daughter’s school was the scene of an active mass shooting.  This young teen witnessed the most horrific scenes that anyone could imagine and lost some of her closest friends and classmates. She went from an innocent young lady to one that now marks time before and after February 14th.   I learned that day,  that sadly, no one is safe from random violence. But, everyone can demonstrate compassion and come together to help the grieving and create change.

I was honored and in awe of those who donated money and services to help people most in need.  Including my women’s networking group, BCBC, who donated monies to help bring a bit of joy to the Parkland students.

Yes … People cared. And …People showed that we ALL matter in this world.

Social media should not be used as your diary or date book.  Of course, I am a big fan of social media but I don’t share my day to day schedule nor do I find it necessary to write my most personal thoughts or a rash of scathing comments. I want to use social media for social good because kindness really does matter.  And when I see a timeline that is more self-serving than serving others, I simply mute it or unfollow.

See a movie. This last one may seem really trivial…but (please) treat yourself to seeing  new release movies in the theater. And, splurge! Get both the popcorn and the candy!

In closing, feel free to share your life lessons in the comment section.  Be good to yourselves.  Be good to others.  Be well.  Happy Holidays! ❤️

xo,

Louise

Negative Political Rants = Social Media Unfriending/ Muting/Blocking

Let’s face it – you cannot agree with everyone all the time.  Especially, about politics! Sadly, I have seen lifelong relationships morph in to adversarial relationships due to emotions running beyond limits over national politics. Not only are people disagreeing but they are having a public and bitter war of words for all to witness!  So. Very. Heartbreaking.

It is no surprise that Facebook can make or break a friendship when it comes to differing opinions, including heated ‘political debates”.   I know that there have been several people who have “unfriended” me due to my proactive and liberal tendencies when it comes to women’s rights, education, my stance on the current administration and the 2016 election – in general.  I respect their decision and hope if we see each other IRL (in real life) – that we can be cordial and perhaps event share a conversation over a quiet cup of coffee.

Conversely, I have unfriended and muted people who I feel are simply spreading negativity and are myopic. I am willing to listen and take in to account the opinions of others, but when someone won’t even consider that there are “two sides of a coin” – then sorry – off my timeline you must go. You are welcome to your opinions. I just don’t need to see, hear or read posts that are not respectful but full of hate – regardless of your political affiliation.  I’ll live longer without the spike in cortisol from reading these negative media posts.

Beyond those who share the rhetoric that makes me want to cringe, there also is a sector of people who spew vehement that goes beyond rationale.   It is for these folks, sadly, I turn on the BLOCK option.  I cannot follow or be followed by a person who shares hate, rumor or conjecture – especially when it comes to the lives of children and vulnerable families.  It is my prerogative to follow those that share compassion, act with kindness and understand that we are part of one race- the human race. Again, we don’t need to agree on issues, but we at least should demonstrate civil kindness.  We owe that much to ourselves and to the children who are taking notes of our actions.

RELATED: Want to make a difference- VOTE and be sure you are REGISTERED! You can even register ONLINE.  It will take but a few minutes of your time!

This election year I plan on spending time listening, learning and voting my conscience. I want to be drama-free and enjoy a world that is offline.   And, if I am online I am equally as likely to post about movies, television, education and travel as I am about politics.

 

 

Creating social media images with your own quotes and photographs.

 

I love quotes. I love photography. Like a peanut butter and jelly sandwich- they are “perfect” when paired together. I am confident that I am not the only one who thinks that the combination of a witty or motivational statement superimposed on a whimsical or lovely photo can make you smile or feel inspired. In fact, social media platforms, such as Twitter and Facebook, have dedicated days that lend themselves to just these type of posts with images –  #MondayMotivation #TuesdayTravel #WednesdayWisdom #TBT (Throw Back Thursday) and more.

Never one to miss an opportunity to showcase my favorite photography, I have embraced creating images with my own or others’ quotes as passionately as I have ingested many a peanut butter and jelly sandwich.

Related:  Check out this link that “highlights” my “famous quotes”. 

In the social media world there are people who are content creators (people who use their skills to create engaging posts.). There also are people who are known as social media influencers. This second group are folks who have an audience that reacts – usually  positively (and often profitably) – to the endorsement or reviews posted by the influencer.  Some may say I am both. But, if I have to pick one- I would love to be known as a content creator.  I think developing fun and meaningful messaging on social media posts for my own or another’s brand leaves far more a lasting impression than endorsing product after product after product. My favorite is when you can meld the two together- such as working for a brand that wants you to promote a social good / philanthropic agenda.  Or if the brand has an interesting story to tell – that is heart- wrenching, inspirational, or teaches a life lesson. Plus, posting on your own social media platforms images or video that you have created, is for a person like me, an enormous amount of fun!

Photos taken in unique places are often my favorite backgrounds for posts with quotes.

 

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 Photo from Waimea, Hawaii. December 2016. Photo by Louise Sattler

 

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Waikiki Beach, Hawaii 2016  Photo: Louise Sattler

 

I also like to create posts that promote education and travel together

 

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Skagway, Alaska (near the Canadian border) June 2018. Photo by Louise Sattler

 

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 Nara, Japan February 2018. Photo by Louise Sattler

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Kyoto Train Museum in Japan (February 2018)   Photo by L. Sattler

 

Sometimes you can forgo a quote because the objects in the photo are message enough

 

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Photo by Louise Sattler Paso Robles, California 2018

 

Or nature provides you the perfect composition and no words are needed

 

 

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California Sunset – 2016   Photo by Louise Sattler

 

 

 

Don’t forget that people make great social media photo posts, too!

Lastly, a photo for a social media post can include people! Some of my favorite photos are not the ones that are posed, but the candids of friends taking a photo of themselves as they live – “in the moment”.  Below is  Marlee Matlin and her interpreter, Jack  with Camryn Manheim (center) at the Nyle DiMarco Foundation party in Los Angeles in 2016. Just look at their joy!

 

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Marlee, Camryn and Jack … Photo by L. Sattler

Last thoughts…

Social media allows you an avenue for creativity to flow from your brain to the world wide web! I would be remiss if I didn’t conclude this post with a few cautionary tales…

  1. Be sure you have permission to post photos of people.  Especially those who are not adults, but minors.  It is just common courtesy to skip posting a photo with people who happen to be in the background without their permission. At the very least, blur their faces. Portrait mode on a camera can help focus on the subject matter or people you wish to capture and not ancillary folks!
  2. Limit the selfies!  Enough said.
  3. Every moment doesn’t need to be photographed. Nor does it need to be to shared on social media. Especially each and every milestone of your life or that of your child’s.
  4. Put your name on photos that you care about or have them watermarked.  I had the misfortune of having my photos “hijacked” by another social media poster. UGH
  5. Give credit to photos that you use from others. So, if you have a photographer helping you at an event and use their photos- credit them! If you use stock photos- acknowledge that, as well.
  6. You don’t need a fancy camera – although that helps. I use either my OLD Nikon 60 or my iPhone.  Once in a while I will grab my Samsung phone/ NOTE because the camera is so amazing!
  7. Simply enjoy the creative process. I may not be a “top photographer”, but I enjoy photography and am hoping others enjoy my efforts.

 

A few more to close out this post…

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Getty Museum, Los Angeles, California 2015 . L Sattler.

 

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Scenes from San Pedro, CA – all photos by L. Sattler

 

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3.pngThis post dedicated to my dear friends, Sue and Bob, who over dinner last week complimented my travel photography .  Thanks for the encouragement, laughter and sharing the baklava!

So you want to work in social media … Welcome to my inside scoop

I am a career chameleon.  I have worked many years in the rewarding field of education as a Psychologist, Sign Language Instructor and Interpreter,  Parent and Teacher Trainer and much more. I LOVE the milieu of education.  It is one of the most “warm fuzzy” careers you can have because you are able to make a difference in the lives of students on a daily basis.  Yet, it also can be stressful (very) and with the add on of responsibilities outside of the prevue of education being placed on teachers, many educators are leaving the field.  To some degree that was me – ten years ago.

Admittedly,  I was ready for something ELSE.  Something that wouldn’t result in burn -out.  As it so happened around that time I  developed sign language products to help novice learners, especially parents and First Responders.  I used social media to market these products and amazingly – they sold like hotcakes!   YES!  This was the catalyst that I needed to find my “second” career. And, due to  crazy twists and turns in my life,  I landed into the world of social media.

Fast forward, now I want to take this opportunity to share (and educate) others about what I have learned working in social media this past decade.  Consider this the “inside scoop”…

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Photo: Pexels.com

 

Point 1:  To  have a social media career is to know that social media as a career is not about making random fun posts but about constructing a well thought out strategic plan for 1-3-6 months – at a minimum. 

This is a profession that is not for the weak of heart or for someone who requires a lot of sleep.  The first step is to become educated.  What are the nuances of each of the most used and requested social media platforms?   My advice – learn about them and their algorithms and analytic programs.  Become an on-going student of media and marketing  as these are professions that change on such a rapid basis that it may make your head spin.  And lest not forget about the Federal Trade Commission (FTC) regulations.

Sidenote:  If you are involved in social media for pay or product – this is a must read! Start by clicking here for FTC guidelines for brands and influencers. 

Take away: A career in social media is not about the “posts” but the strategy behind the posts. 

Point 2:  Posts should be meaningful and client/ product centered.   

When you work in social media, unless you are a key influencer and are making a living doing so, chances are you are working for a client representing a brand.  It is important to remember that you (or your agency)  have been contracted or employed by a brand to work on their behalf.  This means that your focus is on the client.  Every day you will be looking at their competitors, curating related content, creating eye-popping engaging posts, and analyzing the impact of your campaigns.  Unless you are instructed to be part of the campaign – your face (literally) needs to be out of the picture.

Take away: Focus on your client if you truly are a media strategist.

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logo of Mixi.jp

Point 3. There is social media in other countries. Know what is popular there. 

The mistake we often make in social media in the USA is thinking that the only social media platforms “worth” anything are the ones we use here in “Old Glory”.  Not true.  If your brand wants to connect with an international audience then you need to familiarize yourself with these (among others),  too: MIXI (Japan) and  Youku (China).

 

Point 4: Social Media is a profession.  Don’t dilute it by working for free

If you have read this far chances are you want to work in social media and that means  needing to getting PAID.  No one will take you seriously if you give away all your expertise.  This also doesn’t help grow social media as a profession.  Gratis work for an occasional friend or non-profit is considered “ok” – but be cautious.  And, you are worth more than just a few dollars for your knowledge.

 

Point 5: Get professional liability insurance. 

 

This is a profession where you most likely will be a freelancer. Suppose that you work for a client who feels your strategy “didn’t work” and wants to now take you to court for “breach of contract”.  I highly recommend having liability insurance and also a legal team to help you – “just in case”.  While there are many good insurance and legal service companies / individuals, I use  Legal Shield   for legal services and  HISCOX  for professional liability insurance coverage.

 

Point 5: Be CLEVER!  Use your own content or give credit where credit is due!

Almost every person has a cell phone.  It also is one of the most important “tools” a social media manager can own in their personal arsenal.  BE CLEVER! Use great apps and computer programs to architect  social media campaigns with animation, gifs,  video, images, graphs and much more that will be “eye popping” and keep your audience engaged!

Most importantly – give credit to where your content was curated.  If the photo is not your own – let people know that! If the quote you used was authored by someone else- make sure you acknowledge them.

Sidenote:  Favorite programs include RELAY,  CANVA, RIPL, LUMYER and TYPORAMA.  All are apps and RELAY  and CANVA  have desktop versions.

Q8 What havent we asked that you would like our twitter audience to know @Cadefoundation #CADEfoundation (camille provide link

Sample Twitter Chat post made using an adorable stock photo by Pixabay for the                       CADE FOUNDATION

Point 6: Have Fun!

It is no secret that my work in social media includes being a social media correspondent. The opportunities I have been afforded has allowed me to meet, greet, interview and often become friends with many who are in the entertainment, tech and media verticals.  People often think “all I do” is work as a social media correspondent.   It has been a “ton of fun” to create campaigns and events that are high profile or to attend them as a social media reporter/ correspondent.

Below is a sample of where you may have seen my “work” as either an attendee or correspondent.

The US FESTIVAL 1982:  I had the pleasure to work with ICON Television and Music to help build their social media presence and create an event for their official film premiere. This was an exciting event as the film’s story is about a two weekend musical event solely paid for by Steve Wozniak, one of the founders of APPLE.  (Check it out on Amazon and other online stores.)

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Photo by Louise Sattler during US FESTIVAL 1982 Premiere

 


 

SUPPORTING SOCIAL GOOD CAUSES with SOCIAL MEDIA

RACE TO ERASE MS GALA

Below you will see photographs I have snapped from the ORANGE CARPET at the 2016 annual gala for ERASE MS.  I simply love this organization and am proud to have donated my time to help them promote about resources for those with Multiple Sclerosis and the medical advancements made to help those who have been diagnosed with this disease and related disorders.

 


iPain Foundation Gala

The iPain Foundation helps those who have chronic disorders, such as Lupus or RA.

 


Nyle DiMarco Foundation for Sign Language Support for Parents and Deaf Children

 

This foundation is near and dear to my heart as helping families to learn how to communicate with their Deaf child with sign language (ASL)  has been one of my  life-long career goals.

 


Last thoughts…

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I love covering travel events – such as the LA TRAVEL and ADVENTURE SHOW

In closing… I hope that this article has enlightened those who wish to pursue a career in social media.  And remember that this career is not for everyone.

The educator in me wants to leave you with some last nuggets of information:

  1. Follow reliable online tech and media outlets (Mashable is one of my favorites)
  2. Join groups that help to educate without judgement on Facebook and especially, Linkedin.
  3. Remember with social media, like with almost everything else – is dependent on knowing your business by being educated.  In other words… education does matter!

Good luck! And remember life is too short – so do what you love.  I am lucky… I get to work in both EDUCATION and SOCIAL MEDIA!

~Louise

#ReadingDearMartha

I love working with authors.  Their creative juices inspire me to want to be a better writer and I love the process of seeing a book soar from shelves in to the homes of readers.  Creating a social media campaign to promote a book that is about to be launched can be exciting and, at times, a bit of a rollercoaster.  My newest client is the amazing and lovely Tricia LaVoice.  A woman who writes from the heart and doesn’t hold anything back!    I have known Tricia for a number of years, love her candor,  and was happy to help her launch her new book.  However, when I heard the title I must admit it took me a bit “off guard”!

My first reaction was – “I wonder how Dear Martha, WTF? will play in Peoria?”  And exactly what is this book about that warrants such a strong title!  So, during a 14 hour flight to Japan I took “Dear Martha, WTF? (DMWTF)  out of my carry-on  and read it nearly in a single sitting.  When I closed the back cover it was clear – “Dear Martha, WTF?” was the perfect title!

It may help for you to know my “take-aways” from the book:

  1. This author’s memoir is a raw and honest account of losing not one, not two but three members of her family.  The pain and anguish she feels is palatable.
  2. Author Cheryl Strayed  had been an inspiration for Tricia after she read WILD. (They even met for the first time this past month).  You walk away feeling inspired and awestruck about the resiliency of spirit, such as with WILD.
  3.  Many have said that DMWTF  is the perfect book for readers who enjoyed  The Giving Tree or Eat Love Pray.  I can see that.
  4. The book is chocked full of personal accounts of friendship, love, loss and examples of resiliency. A perfect book for a bookclub discussions.  (She does have a book club integrated as part of  her website.)  
  5. Humor is generously sprinkled throughout this narrative
  6. Oh and “Martha” is a tree.  A pine tree that helps the author  realize that she needs “roots” to carry on after the trifecta of tragedy.  When exasperated by life she finds comfort in her backyard yelling – “DEAR MARTHA, WTF?”  Now you know the reason why this book has its’ title and it fits perfectly!

 

MEET MARTHA (dragged) 1

 

Anatomy of a book launch

It has been interesting  having a front row seat to the launch of this book.  Being the  social media support arm to this book launch campaign, I have had the privilege to get to know her audience and see the excitement build.  There are so many people who want to engage with Tricia across platforms.    Her love of the outdoors, yoga and focus on her family and friends are  topics that I am sure will resonate with many. of her   7K followers on Facebook. 

The hashtag is #DearMarthaWTF (of course)! 

If you pick up a copy of the book, Tricia would love to say hello on social.  Use the hashtag #ReadingDearMartha 

This week will be one chocked full of book launch events as the OFFICIAL release date is April 10, 2018.  TV interviews, book signings and a launch party for the press are all planned.  Tricia plans on venturing on to TalkShop.Live, too!  I look forward to seeing this book “fly off of shelves”.

Ready to start reading?  You can find Dear Martha, WTF? online (Amazon, Barnes and Noble, etc.) and also at local bookstores.  The book is published by Post Hill Press – so feel free to connect with them, too!

 

Meeting author, Cheryl Strayed       1200x800-1DCF8I2

 

 

 

Would I be posting on social media if I only still had my Kodak 110 camera?

 

Remember the Kodak’s 110 Camera? It was my treasure.  It was so skinny and it could fit in to my Levi jeans without any problem! Ah… those were the days. When all you had was 24 chances for taking photos and carefully chose the time and place. Would you save them for your upcoming trip or use them all on your child’s birthday party?

“Back in the days” we weren’t photographing every single movement of a child, every car at the auto show or every play at a sporting event. Instead we were involved in real conversations and enjoying life without the need to view it through a lens. There were some occasions when once in a while a person might snap a photo without you knowing. (Case in point, the photo of me below taken in the 1970’s). But, overall a photograph was usually formal and well thought out, after all you were restricted by the number of photos on your camera film. For me – that was 24. Plain and simple.

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.”  ~Irving Penn

 

Confession 1. I was guilty of using more than my share of Kodak film with 24 exposures. But times have changed. Currently I am THAT PERSON who is busy snapping away with my iPhone and digital camera. Why not!? I no longer have limited chances of “getting it right”. I can hone my photography skills until my battery dies!

 

But, why am I taking photo after photo after photo?

 

Maybe it is because I am worried I won’t remember conversations or special moments in later years? And it is true that I have “self-designated” myself as the “chronicler” of family moments? Obviously, I have an addiction to photography and all technology associated with it? Or perhaps the real reason is simply I like the story that a photo is able to tell. A photo can speak volumes. A photo can convey in a way that words may fail.

For example, without one single typed or spoken word I bet you can imagine a story behind the photo I posted below. So much to view and possibilities.

“There is one thing the photograph must contain, the humanity of the moment.”

~Robert Frank

 

Confession 2. When you work within the social media milieu you snap a lot of photos. Why? Well for starters, images can be focus of a social post. And, interesting images that are taken at cool venues make for high engaging posts If you are working for a brand then you know that high engagement equals happy clients.

Being a social correspondent on a red carpet can be fun, but in all honesty, there are a lot of challenges with getting the right photo at the right time during these high intensity events. There are exceptions, however. Such as this photo of pop artist/ singer Emii. Taken at the iPain Foundation gala, she posed with ease and the backdrop of the logo balloons was perfect! The venue was rustic and not fancy, but, she posed beautifully and without a blink. This photo was the result. Needless to say it garnered a “few likes” on social media.

In closing, I am glad we have moved beyond the Brownie camera, Kodak 110’s and even the standard camera of not that long ago that used “real film”. I am pretty sure that social media would look a lot differently if it wasn’t for the ability for a photographer or a aficionado of photography to have more than “24 chances”. Dare I even think if social media would not have even been as huge an entity if it weren’t for the digital camera?

What do you think?

 

Original article Linkedin on my account. Edited for WordPress

Featured Photo taken by me on an iPhone 6 plus of the kids from This Is Us taken at the Celebrity Connected Gifting Suite, 2017.

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Photo Credit: Sattler

Reflections and Lessons: #NeverForget is the hashtag – but have we?

I write this with a heart that is still so heavy with sadness for those who have lost their loved ones as a result of the terrorist acts on September 11th.  Yet, I wonder if others are thinking of today more as “football Sunday” vs. a day of remembrance?    Have we forgotten about how we all promised to “come together”, “help each other” and #NeverForget the lessons of September 11, 2001?

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photo credit: L. Sattler

I  hope not.

As the collateral damage still unfolds as those continue to die – even indirectly.  We forget that many brave people (and animals) risked their lives trying to help others.  Our First Responders worked tirelessly to help find survivors.  Many of those are suffering from Post -traumatic stress disorder and ill health – even 15 years later.

And, directly due to 9/11 we lost scores of brave men and women in combat.  Lives forever gone and families forever heartbroken.

Related read about increased risk of cancer among 9/11 First Responders and other impacts  (Huffington Post)

Also, as an oddity to many we have hit a juncture where there are now college aged people who have only a “faint memory” of the events  that unfolded on September 11, 2001. Their only recollection are the stories passed down to them from those who “remember when…” or memories of media images they saw when young.   Some are even saying that 9/11 is now more “historical” than “relevant” news.

 How can the events of September 11th be “historical” when for many it still feels like yesterday?

And ….

… there is another observation I have made and feel compelled to write about – one that hits me in the pit of my stomach.  We are making making of the same mistakes – again! We have not learned the lessons of our ancestors or even one generation ago.  We are in a place that may be all too familiar for those who experienced the Holocaust or Cold War.  Our educational curve is going downward  instead of upward when it comes to learning from the past about how minds can be “twisted” during times of economic and emotional turmoil.  Adolph Hitler banked on people wanting – needing – more and different. He placed blame on niche groups.  This scenario is happening again- NOW – like a Greek tragedy only with different people at the helm.

Related: A comparison of the Holocaust and 9/11   (ChicagoNow.com)

Sadly, many are forgetting.  We aren’t living up to the pledges and promises we made on the days, weeks and months following Sept 11th.  In social media “hashtag” terms  our ability to honor the fallen and learn from the past may seem like we will #NeverForget but in many ways the reality is we are leaning towards an #EpicFail, as too many are still suffering and we are not as cohesive a nation or world as we once had promised, had hoped.

In my humble opinion, we must honor all who lost their lives and those we still grieve as a result of September 11th by being POSITIVE agents of change. So please, make a difference so that our children and children’s children have half a chance to live a  life in the land of free  because we remember the brave.

Thank you.

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Photo credit: L. Sattler

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