Category: Louise Sattler

Mentoring

This past year I have had the pleasure of teaching high school students American Sign Language. I also had the experience of mentoring a senior during his required senior internship. While many thought that he would be my ASL intern, “J” found himself in the midst of my quirky world of social media marketing.

What is involved in mentoring a senior who has designs to be an engineer but by “default” ends up in media marketing? Well, first you have to set up some reasonable expectations. For me, I wanted “J” to learn that media marketing isn’t about taking selfies and posting them, but implementing strategy to help a client grow their business or promote an event.

Most of all, I wanted my high school intern to have a fun experience to put the final cap on his senior year!


I gave “J” a few activities to complete over his two weeks. What we didn’t count on was a respiratory virus to hit him like a ton of bricks, virtually cancelling all but a few hours of his first week.

He did, however, manage to get quite a bit done from the comfort of his home. Included in his mentorship was helping to create some Throw Back Thursday posts for client Donna Marie Robb, the author of HALFLING.

Then, “J’ did a comparative analysis for the confections store, Bon Chocolat Shop. Learning about who is your competition and who may be your power partners is important to the growth of a business.

This lesson was followed one about how to “take a meeting” to help local organizations grow. “J” was given an inside look in to the tourist industry of San Pedro, California from director, Scott Gray. To extend his learning, “J” created a digital billboard that illuminated for a few days in various spots throughout Los Angeles County.

One of the many renditions of the Blip Billboard that J completed.

Over the weekend, “J” was tasked to write a travel blog based on a unique experience. He was to pretend he was a tourist in Long Beach and for under $50 explore the city, have a meal and do something that would be considered, “unusual”. He checked off the “musts” and added a few of his own.

One highlight of the mentoring experience was that “J” received a personalized tour of the Sony lot in Culver City where he talked with Steve Leblang, TV researcher. While this future engineer wasn’t too excited about creating digital content for other assignments, he was happy to have an opportunity to look behind the scenes of the TV/ Movie industry. He saw the Ghost Buster cars and some other notable pieces of history, such as the numerous Oscars that Sony Films have won. Plus, he passed Bob Saget in the commissary eating with another “familiar face” (Norman Lear!)

The two – week internship culminated in a presentation. Little did I know that my life would be chronicled to considerable extent – (blushing).

As for that blog that “J” wrote about tourism in Long Beach – here is HIS BLOG. Enjoy and remember – keep learning!


My Senior Internship – Travel Blog

For my school, I must have two weeks of internship as a graduation requirement. For my internship, I had the opportunity to check out the world of Media Marketing.  One of the things I challenged to do was to go to downtown Long Beach and act like I was a tourist and have a day of fun for fewer than 50 dollars.

I did some searching and one of the most interesting parts of Long Beach was Shoreline Village. It is overlooking the Harbor and the ocean. Parking is $2 for 1 hour or $8 for 8 hours. From here you can see the Queen Mary and lots of interesting boats in the harbor. In Shoreline Village make sure you stop at the hot sauce store – Hot Licks.  They have lots of different sauces that you can sample. Some are CRAZY hot. You can also go into Village Hat Shop and try on lots of interesting hats. Ever wanted to be a pirate or safari hunter – then they have the hat for you! If you are into sweets – check out Sugar Daddies Sweet Shoppe or Rocky Mountain Chocolate. Sugar Daddies has extra large items of out of the ordinary candies. Shoreline Village also has many shops where you can get souvenirs or gifts as well as many different choices for food. They even have an arcade that has games for the young as well as the young at heart.  If you would like a really unique photo of you and your group – stop by Smile for the Birdie – and take a photo with the exotic birds! Shoreline Village definitely has something for everyone.

I ate at Gilan Pizza & Grill.  (429 Shoreline Village Dr. Ste C Long Beach, CA 90802) I shared a large pizza with two other people and we were all satisfied. The pizza was very good. The service was fast and very helpful.  After that, we grabbed some ice cream a couple of doors down. Honestly, it was nothing special but it definitely is convenient if you want ice cream after you eat pizza. If you like Ferris Wheels then you are in luck. Across the street, at Pike’s Park (it’s more inland towards downtown Long Beach) you can ride the Ferris Wheel and get a great view of the shoreline and Long Beach. You can find tickets for around four dollars on the discount service- Groupon.

Of all the activities we did, my favorite was a scavenger hunt. This scavenger hunt is all on your phone. You can buy the game code on Groupon for $18 for 2 people (Groupon prices may vary). I chose Operation City Quest since it was the cheapest.  After you download the app “Goosechase” and input the Groupon code into the app, you make a team name. Once you have a team name you will get all of your questions. The objective is to find everything on the list. When you find what you’re looking for on the list you take a picture on the app to submit your evidence. The app sends you clues of things to find like, “I am tall and man-made but I am not a building. What am I?” OR “Some may call me art – others are not so thrilled to see the spray painted likes of me. Find me!”  Gotta say Long Beach doesn’t have much graffiti but found this art piece on the side of a building.

I had a great time during my day as a Southern California tourist who explored Long Beach.  I learned that a person is able to absorb the sights and sounds of a Southern California community with just a few dollars and a good pair of shoes.  

Top Ten List for “Adulting”

A few nights ago Hubby and I were watching NBC NEWS when they played a segment about young adults taking “Adulting” classes. What is “Adulting”?

Here is the formal definition:

Adulting is the practice of behaving in a way characteristic of a responsible adult, especially the accomplishment of mundane but necessary tasks.

wiki

Here is my definition. “Adulting” is when you are grown-up enough to get your teeth cleaned, your laundry done, eat healthy and remember to have your car oil changed without a reminder or money from a parental unit.

This NBC NEWS segment focused on how young adults now are taking CLASSES to learn how to sew, iron, do laundry, make a meal and other tasks that are considered mundane but essential to every day living. (I love adult education, but never thought of “adulting” education!)

Watch the NBC NEWS segment here.

Experts during the interview were discussing how such classes are needed due to school curriculums cutting what use to be “standard courses”. No longer do you see in most schools options to take high school “Home economics”, “Personal Accounting” or “Wood Shop”. They have been replaced by advanced courses in science, math and more. To learn basic skills, the commentator stated that many are signing up for ADULTING CLASSES!

I find it funny that there are so many adults who can solve tough calculus problems or write computer code but do not know how to sort and wash laundry nor sew a button on to a jacket. Their “home- cooked meal” is when Door Dash delivers them something from a local restaurant that is not a sandwich or pizza.

So, if I had to pick a “Top 10” list of what are the ESSENTIALS to know when you are “Adulting” – this would be my list:

  1. Learn what to do in an emergency – including CPR.
  2. Learn how to cook and clean up the mess afterwards. A basic cookbook can be your best friend and a money saver!
  3. Learn how to SAVE money. A rainy day fund is not $50. A rainy day fund should be several months of income in a bank to pay bills in case you are out of work.
  4. Do the REAL VERSIONS! Learn how to write a REAL letter vs. EMAIL and know the difference. And – READ A REAL BOOK vs. an electronic version!
  5. How to change a tire, check your oil and pump your own gas. (I “see” you New Jersey folks!)
  6. How and Why to CARRY CASH! Do not travel without some cash. What if there is an electrical outage and credit cards, Venmo or other electronic currencies cannot be exchanged. Oh my! Take out this “thing” called a wallet and use the green paper bills and silver coins to pay!
  7. Know when to fold’em. If you like to gamble know your limits. As enticing as Black Jack is – it is not worth losing your car, your home, your family over. This adulting “warning” goes for anything that can be done in excess.
  8. Learn how to do laundry.
  9. Learn how to take care of a small child without being distracted.
  10. Learn how to be polite, even when you don’t like the person you are with.

Now that I read over my list I realize I have some more “adulting” to do!!

Feel free to add to this list in the comment section.

A Driving Vacation to Red Rock Canyon, Las Vegas, the Grand Canyon and Sedona

If you ever want to feel small while delving in to nature –   drive to the many outrageously big canyons that grace our national parks. Including the Red Rock Canyon National Park  in Nevada. There is where Hubby and I started a week long vacation to visit the Red Rocks of Nevada followed by many places, including the Grand Canyon and Sedona, in Arizona.  

And, because I am often best telling a story through a lens versus the printed word, I offer you many a photo.

DAY 1

The excitement of the trip began days before we even packed when I was diagnosed with bronchitis and tonsillitis.  Should we go? Should we stay home? Well, I hate to be told I CAN’T do something, so we packed and went anyway.  By the time we hit the Nevada border I was glad I had stopped at my doctors for much needed prescriptions, including an inhaler. That little medication literally saved me later on in the journey. 

When you drive in to Nevada from California it is hard to not notice the billboards for Vegas hot spots  and note the lack of announcements for much of anything else. Yet after we found some quick bites to eat we  wandered in to the Red Rock Canyon National Park.  WOW! A mere 30 minute drive from downtown Las Vegas, it is a delightful place to spend an afternoon.

Tip #1 - When traveling with a cold be sure to bring all your "must have" sniffle supplies! Purchasing them on the road can be a hassle and also expensive!

 After I had seen about as many red rocks as I could handle, we ventured in to Las Vegas and parked for the night at the Westgate Resort and Casino.   This well appointed room was found on TripAdvisor who then connected me with one of their recommended third party sources. Easy as pie! Plus, I made some ‘dough” on both the cost of the room and  thanks to a quick trip to  the Quick Hits slot machine at this location. 

Bonus: A Youtube video to explain Quick Hits 

 

DAY 2

I never heard of Williams, Arizona before. But, it seemed like a place to stop given two factors, 1) The signs for Route 66 2) There was a Dairy Queen located in the town.  Now neither of those may be compelling reasons for you to want to stop. But, for me – it was worth it as Dairy Queen’s are not common in our part of California.  And, I am a sucker for any store with Route 66 tchatchkes. I loved meeting the local people,  many who gave us tips about visiting the Grand Canyon and Sedona.  

Tip #2: Sometimes the best photo is found off the highway.

Day 3

The majestic Grand Canyon!  Despite my feeling like a ton of red rocks were resting on my chest – I managed to still enjoy the mighty Grand Canyon.  (But, warning… it is up high! Like 7 thousand feet above  sea level. )  All the photos uploaded on this blog were snapped on my iPhone 8 plus.  They are unfiltered and uploaded as is. 

Tip #3: And, sometimes the best photo is found in the quiet of a canyon. But, remember to pack water to stay hydrated as you hike, snap photos and enjoy the vistas all around you.

Bright Angels - Grand Canyon
Mohave Point at sunset
Tip #4 - Spend at least two days or more in Sedona, Arizona. There is way too much to see and enjoy in a single day

DAYS 4 & 5

Sedona is like no place I have ever seen.  We entered this hamlet from a road that was recommended to us by a new “friend” from Williams.  He said to take this longer trek  to truly enjoy the scenery and be wooed by the mountains.  By the time we hit our hotel – The Bell Rock Inn – I was in love with this area. The rocks formations are like no other ones I had seen on this trip.  They seemed to be humongous towers from a movie set standing tall among the village. They were a backdrop to the town, the residences, the parks and schools. These mountains aptly called by appearance – The Cathedral, The Bell Rock,  Snoopy, etc. – were to this part of the southwest like the Pacific Ocean is to Southern California – the grande dame! 

When you visit Sedona be sure to go to the visitor center. There are several and each one is chocked full of great information.  Sedona itself is known for its’ artist colony, healers and diversity. Among the maps and tourist info I even found guides   for LGBTQ travelers and residents.

Sidenote: I always am curious as to the housing market in areas we visit. Compared to Southern California, most are cheaper than we are used to seeing. But, Sedona does present itself with a wide array of price points for housing, much of it pricey and some more affordable.  I can see why many retire to this state. Although I may need a lot more convincing knowing the heat index is well over 90 degrees much of the year.  

The food is also a mixture of Tex-Mex and “eclectic coffee house”.  Don’t expect to see a Starbucks on every corner – they are few and far between. But, do wander in to the several local coffee establishments that will gladly serve you a very fine espresso or latte. 

Without further adieu, I present you the sights of enchanting Sedona, Arizona…

Thanks for taking this journey with me. Oh, and in case you are wondering.. I am feeling much better! 🙂 

Media Marketing Tips for the Start Up Company Owner

It is no secret that I am the “accidental entrepreneur”. More than one media reporter has heard my story and then deemed me this title. And, it is true. I cannot deny it – 15 years ago I had no idea about the real definition of “entrepreneur” – let alone how to become one.

I was fortunate to have found other entrepreneurs via social media connections. Twitter was my “virtual rolodex” as I “met” some of my best mentors among the 140 character Twitter posts. I honed my skills by studying techniques, other websites, blogger writing styles and much more.

Now the roles have switched. This student has become a teacher. I now pass on knowledge to others after years of learning how to strategize, organize, activate and monitor digital marketing plans. Here is some words of caution – if you are seeking marketing support, especially on social media, review the credentials of the people who you enlist to help you. Some may call themselves “experts” in the field of social media or marketing, when in fact they dabble or use others to do their ‘grunt” work. This can result in a lot of woe. Find people who will conduct best practices with your company as they would expect others to do with theirs.

I hope these suggestions will help “newbie” business owners and perhaps save some unnecessary grief.

  • Grab ALL of your online presence for your company. If your company name is “Jane Likes Cookies” then be sure to get the JaneLikesCookies.com (.net) websites, the Twitter, Facebook, Instagram, Linkedin, Pinterest and other social media platforms.
  • Make it legal. That means get your DBA, business licenses, trademarks, etc. if that applies in your state/ city/ town.
  • Make a business plan. There is a famous quote from the author of the Little Prince, Antoine de Saint-Exupéry: “A goal without a plan is just a wish.” We all have the wish to succeed, many fail because they simply didn’t take the time to make a sustainable plan.
  • Be realistic. How many hours can you dedicate to your new business? Sadly, good ideas that become businesses still need endless hours of labor to keep the momentum going and growing.
  • You have to spend money to make money. Be sure to add a marketing budget – and make it healthy. Even Facebook advertising costs money!
  • Make an editorial calendar. What will you post on social media sites and when? Here is a hint: make images and collect links to post ahead of time. Put them in folders on your computer to keep organized. Snap lots of photos of your growing company. Having a launch event? Post about it!
  • Use a consistent hashtag and track it. Following the #JaneLikesCookies hashtag can provide useful information about your audience demographics. Analytic programs that track a “hashtag” are available for fee and a few are for free. KLEAR is one of my favorites as is Hashtracking.com
  • Ask for help. You have a great idea. You have made a lot of plans. But, you feel overwhelmed because you can’t do it all! Ask for help with what is boggling you down.
  • Network. Go to lead generation groups, Meet-Ups and other gatherings where people can share about their businesses. Remember you are there to get help and also to reciprocate by helping others.
  • Smile and laugh – often. Laughter is a huge way to release stress. And, who wants to be overly stressed when they should celebrate their new business.
  • Take your business online with e-commerce. There are a ton of sites to sell your goods, but one is getting a lot of attention. Check out TalkShop.Live for a great avenue for selling your products with very little fees involved.

Wishing you the best of luck on your entrepreneurial journey!

One year later… #MSDStrong

Hubby and I  had just landed in Japan and caught a few hours of sleep when I realized it was Valentine’s Day back in the United States.  I quickly logged on to hotel WiFi and wished my  friends and colleagues in a group text a “Happy Valentine’s Day”. I made sure to add a few funny and snarky comments, such as how we unexpectedly and gloriously upgraded to business class for our 14 hour flight from LA to Osaka.  The texts shared from the others were more of the same – wishes for a lovely “heart” day, etc.

Then came this text … “*Jane is in school where there is an active shooter happening right now.”

WHAT THE ______?  My heart stopped.  I reread the message at least five times before I responded.  Took to CNN news and Twitter to discover, yes indeed, there was an active shooter and “Jane” was inside the school along with scores of other students.

Quickly I realized that my day of touring around the city Osaka, known for  architecture, commerce and history, would be drastically altered because of a heinous crime thousands of miles away.   I had to know she was OK.  They were OK. I was in tears and feeling pretty helpless. They were dear friends and I wasn’t going to play tourist when we didn’t know if “Jane” was safe.

It was February 14, 2018 and the active shooting was at the Marjory Stoneman Douglas High School in Parkland, Florida.  You would have to be living under a rock this past year not to know that this day was seminole on so many levels, including the way the students, parents and community responded in the aftermath.

In the end, “Jane” was on the survivor list.  She saved lives by helping others to safety. She lived and helped others to do the same.

My friend, her family, their friends and their families now all mark time before and after this day.  They lost loved ones in this tragedy and continue to ache in their hearts beyond measure. They are steadfast in not letting these young students and staff die in vain.

They are #MSDStrong

It is not lost on me that in the past 12 months thousands in the United States, and yes I said THOUSANDS, of  adults, young adults, teens and children have died in their homes, schools and other venues due to crimes committed by guns.   Now, before you spring to the comment section to tell me about gun rights, know that the debate over gun laws is not the focus of this blog.  BUT…  I am writing to ask for better education so we can all become part of the prevention process.  I want all the “Janes”  to feel that they can go to school, the mall, places of worship, concerts, etc. – without needing to figure out their exit plan in case “it” happens to them.

Sandy Hook Promise  has offered a website full of information to identify and help be part of the solution to stop gun violence in our communities. Their KNOW THE SIGNS PROGRAM  can be found here.  It is worth your 5 minutes to read and share.

Please consider an extra few minutes to  watch their videos.

I close with a request –  If you are a parent, a teacher or a friend… be wise, be aware and learn how you can know the signs. 

This Valentine’s  blog is dedicated to those who lost their lives a year ago at MS Douglas HS and those who are the survivors and relive this tragedy every single day.

They will not be forgotten:

  • Alyssa Alhadeff, age 14
  • Scott Beigel, 35
  • Martin Duque, 14
  • Nicholas Dworet, 17
  • Aaron Feis, 37
  • Jaime Guttenberg, 14
  • Chris Hixon, 49
  • Luke Hoyer, 15
  • Cara Loughran, 14
  • Gina Montalto, 14
  • Joaquin Oliver, 17
  • Alaina Petty, 14
  • Meadow Pollack, 18
  • Helena Ramsay, 17
  • Alex Schachter, 14
  • Carmen Schentrup, 16
  • Peter Wang, 15

*Jane is not the real name of the student, but used for anonymity.

Read more here for a related article.

How a Mother of an Autistic Child Started My Entrepreneurial Journey – Signing Families

“Welcome to Signing Families”.  I first wrote those words “officially” in 2006, the year that Signing Families became an educational / instructional company focused on teaching novice learners how to communicate with sign language.

Since then, hundreds of classes and sign language trainings have been conducted and thousands of DVDs and sign language communication charts have been sold or donated to people across the globe.  My goal is simple – to build communication bridges one sign at a time.

How did it all begin?  Well… one day while I was a School Psychologist working at an elementary school I was asked to attend a  special education IEP meeting with a parent who had a child with moderate – severe Autism.  Our school based team had just recommended that to help try to facilitate spoken speech or any communication,  she may want to consider taking sign language classes.  With tears in her eyes she looked at us and asked one simple question, ” Who will watch the child you just told me needs 1 on 1 assistance in his special education self-contained classroom due to his severe needs while I leave for hours to learn sign language?”

My heart stopped.  As a mom of two children, I knew exactly what she meant.  I had a child who was born with conditions that meant he needed specialized babysitting when he was a baby.   I could relate to the  challenges that this parent was facing. There was no way she would be able to leave her child with a “regular” babysitter.  She was a single parent. She had limited financial resources. She was frustrated.  But, most of all – she was upset because she couldn’t provide the one thing she yearned most for her child – an ability to learn to communicate.

That night, I couldn’t sleep. I kept tossing and turning because I continued to hear her voice… “Who will watch the child you just told me needs 1 on 1 assistance..?”  The next day I decided I needed to help this mom.  It just wasn’t fair.  She was dealt a tough situation and we just made it worse.  That was unacceptable. So, after a while I created a temporary “fix”, I would make a sign language video with a few dozen basic words and put it on a basic DVD.

Word got out and before I knew I was in the DVD business – making dozens of copies for teachers, friends and even for relatives of people I didn’t know. The phone kept ringing. Email requests flooded my inbox.

That is when “Hubby” said… “I think you have something  here.”  So, we enlisted some talented people to help create the first DVD from Signing Families:  Baby, Toddler and Preschool Sign Language with Louise Masin Sattler and Friends.  The differentiator between my DVD and many others was that the audience was “language role models” and not kids. There were no dancing bears or signing birds.  Moreover,   I open captioned the DVD and added a Spanish – English – Sign Language component.  I did this because there was virtually very little sign language instruction available for parents of children with communication needs who were from Spanish speaking homes but living in the United States or Canada.

DVD sales started off slowly but then the momentum kicked in when Borders and Barnes and Noble started to order. Before long sales were in the hundreds, then thousands.  I then created ancillary components to the DVD.  A sign language chart to help with expressing  WANTS and FEELINGS.   This was followed by a website with  a plethora of free  learning opportunities.  And, a very full nationwide training schedule for special needs groups, schools, preschool programs, Head Start and much more.

In 2010 my second DVD series  and training program launched.  The Sign Language For Emergency Situations was born out of necessity.  Simply, we as a nation were not offering equal access communication opportunities  to those who were Deaf or had limitations with  functional needs. I have written about my journey in the field of emergency management on this blog before.  Please feel free to ask me about resources in the comment section below.

Related Reading: Why I Created Sign Language For Emergency Situations

Now it is 2019 and the world is a different place than 2006.  Instead of DVD sales we have ‘streaming”.  So, that means that I have to make a shift in the way I reach an audience.  I have uploaded many free YouTube videos  for people to either start learning sign language or continue honing their basic skills.

sign-expressions-mini-emergency-chart1

I must confess, a year ago I nearly closed Signing Families.  I had lost my “WHY”.  I wasn’t selling huge lots of product or traveling as much for trainings. I was the “lost entrepreneur”.   But,  then I started to look over boxes of materials I saved.  Letters from families. Drawings from children.  Emails from teachers.  Commendations from First Responder groups.   I was humbled and knew that I couldn’t stop. I just needed to reinvent.  So, I started to teach ASL at a high school, I began to think of new ways to reach an audience yearning to learn to sign and clicked the keys of my laptop once more to inspire parents and teachers via media articles  not to give up.  At last, I remembered my WHY.

So… dear readers – thank You for allowing me to tell my story.  You are groovy, indeed!

xo,

Louise

Related reading: My interview with SLATE MAGAZINE and others

Mark Your Calendars: One Day at a Time / Season 3: February 8th on Netflix!

Let me begin this article by openly saying that I am old enough to recall the original Norman Lear sitcom, One Day at a Time. The storyline chronicled the trials and tribulations of a single mom (played by Bonnie Franklin) and her two daughters ( Valerie Bertinelli and MacKenzie Philips). For the 1970’s, it was considered “edgy”, but also very realistic. This show was another great example of the “signature” programming that Lear loved to develop – using humor to spotlight serious and timely subject matter.

Prior season poster

Fast forward to 2017, and again along comes Norman Lear, as Executive Producer, sitting alongside a creative team and cast that is par excellence to recreate One Day At a Time – 2.0. The core theme remains virtually the same – a single mom with two children make every effort to survive and thrive during good times and bad. But, here is where the series veers off the original story – our “every day” family is Cuban-American. And the topics that are filmed in front of a live audience, reflect 21st century issues, including politics. Kudos to the writing staff who have put in to the laps of the One Day At a Time characters weighty dialog and matters of the heart that I am sure serve as a catalyst for important discussions taking place in homes, schools and the workplace.

While One Day At a Time (2017) is compiled of a cast and crew that are top-notch, for me, the stand-out role goes to Isabella Gomez and her very honest depiction of being a teen coming out to her family as a lesbian. I applaud the program creators, Gloria Calderon Kellett and Mike Royce, for bringing contemporary issues that face families every single day to the forefront in their scripts. Having this screen family create a “safe space” for LGBTQ discussions speaks volumes to the integrity of this program and opens the doors for families’ watching to feel that they can do the same.

Read more about the LGBT response in media via Pride.com

Outside the studio prior to filming

I would be remiss to not mention that Rita Moreno appears on this studio stage with much humor and candor in the role of “Aubela/ Lydia”. You know that a production is very much worthy of attention when an EGOT, a winner of an Emmy, Grammy, Oscar and Tony award, signs on to play a key role. As Lydia she is GENIUS! (No surprise there!) And off camera, she entertains the studio audience as if she was the Energizer Bunny!

I was privileged to be invited as a guest to a filming of an episode. I have sat in many audiences of many film productions before. This set felt different. More like a block party in your hometown neighborhood. The camaraderie of the cast and crew was palatable. There was laughter – a lot of it!

Netflix will release One Day At a Time’s Season 3 starting February 8th.

One Day At a Time also has caught my attention on social media, using their handle as @OneDayATime and hashtag #ODAAT . They have a robust cast and production crew that tweet, post and ‘gram’ with frequency. I love following the engagement that Gloria Calderon Kellett has with her social media audience. Here is a woman who is using social media for social good to spotlight women directors, causes and to educate those interested in the film industry. Bravo, Gloria! (She tweets as everythingloria).

So, if you are looking for programming that the family can watch and may spark dinnertime / carpool discussion – catch One Day At a Time in less than two weeks. I will be tuning in! And, fingers and toes crossed that Netflix gives the show a fourth season option!!

  Connect with the #ODAAT folks here:

One Day At a Time: Instagram / Twitter

Hashtag on Twitter (#ODAAT)

Hashtag on Instagram (#ODAATNetflix)

Mike Royce: Twitter

Gloria Calderón Kellett  Twitter / Instagram

The writing team tweet, too! @ODAATwriters

Justina Machado: Twitter / Instagram

Isabella Gomez: Twitter /  Instagram

Marcel Ruiz: Twitter  /Instagram 

Netflix  :  Netflix.com & @NETFLIX 



This time last year…

It has been nearly a year that unplanned circumstances altered the course of my professional career. With the support of my business partners, and due to a variety of reasons, the decision was made to close 411 Voices LLC – our media marketing consortium company.

When the decision was made, it was heart – wrenching.  Make no mistake about that. So many hours involved in building our group and now it was ending “officially”.  I lost a lot of sleep.  I was drained.  Moreover, I was unprepared for the reactions to the news.

I needed to stop.

So… I took a giant step out of the social media arena for a period of time to reassess, recharge and continue to learn about the media marketing world so I could be do things differently and perhaps better, if I were to venture back “in”.

I learned a huge lesson – Sometimes, the best course of action is to reflect – listen in the quiet.  I needed to do that to come up with PLAN C. 

I was quiet. I reflected. I listened to others.  I went for long walks. I wrote blogs that I never published.  I asked for help from experts.  And, then it finally came to me – I was overthinking my situation.  I discoverd my “PLAN C” – I simply could have one company that melded all my interests together:  Education + Social Media + Philanthropy + Sign Language.

The result… Louise Sattler Consulting was born.

What is this hybrid company that I created? First, it is an extension of my Signing Families company.   I offer consulting services and products to help people interested in learning sign language the opportunity to acquire the basics.  This company is my “WHY” for so many reasons.  To think that a year ago I almost placed my “WHY” on the back burner  – permanently.  I am glad I didn’t.

What about my media professional world?  Well,  I architect social media strategies, conduct social media management,  create media content, set up websites (like this one),  plan client events and play B 2 B  and B 2 C “matchmaker”.  The goal is  for businesses, organizations and individuals  to get more eyeballs on their projects or companies.  And yes, I do enlist the expertise of others – many who are new to my “virtual rolodex”.  Most importantly, I pick clients who I want to work with based on their desire to help others and make a difference in their communities.

I am THRILLED with this new chapter.  I have clarity and focus that I haven’t experienced in quite some time.  I am working on projects that matter!

So… what are the lessons learned from my year – long journey?

First, if you are feeling that you are struggling – don’t despair. Change can be challenging, but at the same time very exciting.  I have met new people, accepted novel challenges and I am happy I did. Hopefully, so will you!

Next, allow yourself to trust those who walk with you during this journey.  They can be  fabulous resources. BUT…  You also must be open to reciprocate – as there will be a time for others to experience their own transitions and they will need your support.

In closing… 

I want to thank you for being part of my world. To the people who gave me guidance and assistance as I forged my. new path – you are all so very special to me.

To my readers – Please share with us if you are experiencing a career transition and what pearls of wisdom you may have.

Have a groovy week.

~Louise

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